2023 London Top 10 Toys, Children & Baby Instagram Influencers

Welcome to the most comprehensive guide to London’s top ten leading children’s and baby toy Instagram influencers of 2023!
Would you like to know who will be showing off the coolest, newest, and shiniest toys this upcoming year? Are you curious to find out which London-based influencers will be helping promote the most beloved toys of the 2023 season? Then this is the guide for you! We’ve rounded up the ten trend-setters currently driving product purchases in the children & baby toy industry. With a few simple clicks, you’ll be able to surf right into the 2020-2023 toy and game world! Let’s take a closer look at London’s top ten most influential children’s and baby toy Instagram influencers of 2023.

Top 10 toys, children & baby Instagram influencers from London:

1. Stacey Solomon – @staceysolomon

Stacey Solomon is a London-based Instagram influencer making waves among toy, children and baby fans. With 5.

5 million followers, her @staceysolomon TikToks get an average of 23,099 views and her posts boast an average of 435,317 engagements. With an engagement rate of 7.85%, Stacey showcases exceptional ability to capture the attention of her followers.

Followers: 5,548,226

Engagement rate: 7.85%

Avg. engagement: 435,317


2. Sophie Hinchliffe – @mrshinchhome

Sophie Hinchliffe, a Toys, Children & Baby Instagram influencer from London, is well known for her immensely popular page @mrshinchhome, with a whopping 4.6 million followers. Her social media continues to captivate her audience with her fun and informative posts, averaging 23099 views per TikTok and a remarkable 220,156 average engagements per post – resulting in a fantastic 4.73% engagement rate.

Followers: 4,655,539

Engagement rate: 4.73%

Avg. engagement: 220,156


3. Anna | Pod & Her Peas – @podandherpeas

Anna | Pod & Her Peas is an Instagram influencer from London with 61,043 Followers. Anna is known for her fun and creative posts about toys, children and babies.

On TikTok, her videos receive an average of 23,099 views and on Instagram, her posts average 180,981 engagements, giving her an engagement rate of 296.48%. Her creativity, quality content, and personal connection with her followers make her one of the top child and baby influencers to follow!

Followers: 61,043

Engagement rate: 296.48%

Avg. engagement: 180,981


4. Lee โ€ข Dad โ€ข Content Creator – @daddownload

Lee โ€ข Dad โ€ข Content Creator (@daddownload) is a London-based toys, children and baby Instagram influencer who runs a successful account with 52,647 Followers. He posts videos on TikTok at a rate of 23099 average views per video, and his Instagram page has an amazing engagement rate of 315.21%, with an average engagement of 165,946 for every post.

His success lies in producing captivating and heartwarming content for his followers.

Followers: 52,647

Engagement rate: 315.21%

Avg. engagement: 165,946


5. Carly | Pre & Postnatal PT | Womenโ€™s Fitness | Honest Mothering – @thefitmummyofficial

Carly (@thefitmummyofficial) is a London-based Instagram influencer who specializes in helping parents and children through fitness. With over 86,867 followers, her presence on platforms such as TikTok is highly present.

On average, Carly records 23099 views per TikTok, 101,073 average engagements per post, and has a total engagement rate of 116.35%. Whether giving honest advice as mother or providing insight on pre and postnatal fitness, Carly is an inspiring presence that gives comfort and confidence to many.

Followers: 86,867

Engagement rate: 116.35%

Avg. engagement: 101,073


6. Cat Sims – @notsosmugnow

Cat Sims (@notsosmugnow) is a London-based Instagram influencer who focuses on children, toys, and baby goods. Their content garners an impressive average of 83,935 engagements per post and a 43.5 percent engagement rate.

On TikTok, Sims is equally as popular, reaching an average of 23099 views per video. Overall, Cat Sims has a massive 192,937 followers.

Followers: 192,937

Engagement rate: 43.5%

Avg. engagement: 83,935


7. Charlotte Greedy – @missgreedyshome

Charlotte Greedy is an Instagram influencer, based in London, England, who creates content for children & babies. With a steadily growing following of 401,500 followers, Charlotte’s posts average 29,353 engagements and 23099 views per TikTok video โ€“ giving her an impressive 7.31% engagement rate.

Whether it’s activities for kids or product recommendations, MissGreedysHome is the place to go for all things toys, kiddos and babies!

Followers: 401,500

Engagement rate: 7.31%

Avg. engagement: 29,353


8. Rosie Ramsey – @rosemarinoramsey

Rosie Ramsey is an Instagram influencer living in London. With 859,044 followers, Rosie has a large and engaged audience.

On TikTok, her videos garner an average of 23,099 views, while her Instagram posts get 28,592 overall engagements, resulting in a 3.33% engagement rate. Rosie’s content focuses on toys, babies and children, making her the perfect choice for any brand interested in reaching a family-oriented audience.

Followers: 859,044

Engagement rate: 3.33%

Avg. engagement: 28,592


9. Mummy and Isla ? – @mummy_andisla

Mummy and Isla ? is an Instagram influencer and TikTok content creator based in London. With 12,134 followers and over 25,000 average engagements per post, they boast an impressive 214.08% engagement rate.

What’s more, their TikTok videos average nearly 23,000 views per post. Follow Mummy and Isla for fun and educational crafts, activities, and advice about all things children and baby-related!

Followers: 12,134

Engagement rate: 214.08%

Avg. engagement: 25,977


10. Kerrie Charlotte – @twin_momma_mullings

Kerrie Charlotte, a London-based Instagram influencer and mum of twins, has an impressive following of 50,457 followers. Her TikTok views average 23099, and she has an impressive 45.0% engagement rate across her posts, as well as an average of 22,705 engagements per post. From her fun, child-friendly posts, you can tell she knows how to keep little ones entertained.

Whether your family is looking for a crafty day or a new toy to enjoy, Kerrie has plenty of ideas.

Followers: 50,457

Engagement rate: 45.0%

Avg. engagement: 22,705


Wrap Up:

This is just the beginning. We are sure to witness more collaborations, endorsements and campaigns from all 10 of these top influencers in the near future.

The technology that drives their digital presence will only expand, creating novel and innovative opportunities in the space. It is clear that the future of the toy, children and Baby Instagram influencer space in London is set for explosive growth.

Exciting times await, and we can’t wait to see how these influencers will continue to shape and inspire the industry!