2023 Must-Watch Memphis Beverage Instagram Influencers

As Memphis evolves as an epicenter for craft beer and wine exploration, three of the city’s renowned Instagram influencers are leading the charge. From showcasing local flavors and bringing global craft beer styles to the greater Tennessee region, to giving a glimpse into the wide world of wine, these Memphis brewers, vintners, and distillers are taking the city’s industry to a new level of enthusiasm and excellence.

Here is a look at three of the top beer, wine, and spirits influencers from Memphis that are taking over the beer, wine, and spirits scene in 2023.

Top 3 beer, wine & spirits Instagram influencers from Memphis:

1. HOPPY HOLLOW ? – @hoppyhollow

HOPPY HOLLOW, a beer, wine, and spirits Instagram Influencer based in Memphis is gaining traction. With 9,854 followers, 10,254 average views per TikTok and a 5.78% engagement rate, it’s no surprise they’re a hit.

Whether they’re showing off their latest purchase or offering recommendations, Hoppy Hollow knows how to get a conversation going and make the discovery of beer, wine, and spirits fun, exciting, and informative.

Followers: 9,854

Engagement rate: 5.78%

Avg. engagement: 570

2. Bari Ristorante e Enoteca – @bariristorante

Bari Ristorante e Enoteca, the beer, wine, and spirits Instagram influencer from Memphis, is known for their stunning photos and witty captions. With a following of 3,383, an average of 10,254 views per TikTok, and 98 average engagements per post, they boast a 2.9% engagement rate that proves they know how to please their followers! Check them out now @bariristorante

Followers: 3,383

Engagement rate: 2.9%

Avg. engagement: 98

3. Alex Castle – @memphisdistiller

Alex Castle is an Instagram influencer based in Memphis who is passionate about beer, wine & spirits. He’s gaining popularity quickly on social media, having 1,627 followers and 10254 average views per TikTok video, as well as an average of 79 engagements per post with an engagement rate of 4.86%. His username is @memphisdistiller and it’s definitely worth a follow!

Followers: 1,627

Engagement rate: 4.86%

Avg. engagement: 79


This knowledge of three of Memphis’ beer, wine, and spirits Instagram influencers for 2023 clearly demonstrates the bar for excellence that the city has set for social media content. It is inspiring to see what these influencers have been able to achieve and I can’t wait to see their continued success.

With an up and coming craft beer, wine, and spirits scene, hopefully by 2023 these three influencers are still making waves in the craft beverage industry. In addition to these three influencers, there are certainly more active creators and professionals in the craft beverage industry, so wake up the beer, wine, and spirit lover inside of you.