2023’s Top 6 Chicago-Based Instagram Influencers in the Toys, Children, and Baby Niche

Welcome to the thrilling world of toy influencers, where kids and babies rule the roost, and Instagram is the playground of choice. And if you’re in Chicago in 2023, you’re in for a treat because we’ve compiled a list of the top six influencers who are taking the Windy City by storm.

From playful, cuddly plushies to cutting-edge gadgets, these toys are taking social media by storm thanks to their irresistible charm, whimsical personalities, and the creativity of their human handlers. So, without further ado, let’s meet the toy influencers who are making Chicago’s Instagram feed pop.

Top 6 toys, children & baby Instagram influencers from Chicago:

1. nancy | motherhood style home – @__thenguyens

Nancy, known as __thenguyens on Instagram, is a popular influencer hailing from Chicago. Focusing her posts on toys, children, and baby care, Nancy’s social media presence has grown significantly in recent years.

With a staggering 66,296 followers on Instagram and an average of 726 views per TikTok video, Nancy is a force to be reckoned with in the online world of motherhood.

Beyond her impressive following, Nancy boasts an impressive engagement rate of 120.53% on her posts, with an average of 79,905 likes, comments, and shares per upload.

Her popularity can be attributed to her authentic style and relatable content that resonates with parents everywhere.

Nancy’s Instagram feed is a treasure trove of baby gear reviews, product recommendations, and style tips for moms.

Her posts showcase beautifully curated photos of her adorable children, their rooms, and exciting new toys, giving parents a glimpse into the world of modern parenting.

What sets Nancy apart from other influencers is her ability to weave in her personal style and love for interior design into her posts.

Her feed featuring minimalistic and trendy interiors paired with classic baby and toddler toys has garnered a loyal following among moms looking for inspiration.

In summary, Nancy, aka __thenguyens, is an influential Instagram personality that has taken the motherhood world by storm.

With her honest and relatable approach to parenting, she has amassed a large following, engaged audience, and a unique sense of style that has made her a household name among moms worldwide.

Followers: 66,296

Engagement rate: 120.53%

Avg. engagement: 79,905


2. ashley || chicagoland fun + recipes – @lifewithashleyann

Meet lifewithashleyann, the Instagram influencer from Chicago who shares the latest and greatest in children’s toys! With 82,185 followers and an average of 726 views per TikTok, Ashley is quickly becoming a go-to source for parents looking to keep their kids entertained. Her posts receive an average of 74,716 engagements and a staggering 90.91% engagement rate! It’s no wonder why so many parents turn to Ashley for inspiration when it comes to keeping their little ones occupied.

From baby gear to fun recipes, Ashley is always sharing something new and exciting with her followers. Join the thousands of parents who are already following lifewithashleyann on Instagram and never run out of ideas for keeping your little one happy and entertained!

Followers: 82,185

Engagement rate: 90.91%

Avg. engagement: 74,716


3. Mia-Monroe Photography – @miamonroephotography

Mia-Monroe Photography is an Instagram influencer hailing from Chicago. With her whimsical imagery and timeless aesthetic, Mia-Monroe has garnered a loyal following of 28,652 fans.

She captures the magic of childhood through her use of toys and dolls, bringing a touch of nostalgia to her feed. Her TikTok videos have an impressive 726 average views per post, showing that her followers are truly engaged with her content.

Mia-Monroe’s posts receive an average of 25,932 engagements, a testament to the quality of her work. With a 90.51% engagement rate, it’s clear that Mia-Monroe’s followers truly adore her content.

Followers: 28,652

Engagement rate: 90.51%

Avg. engagement: 25,932


4. Jyoti Chand | Author & Creator – @mamajotes

Mamajotes, the Chicago-based Instagram influencer, is one of the most sought-after toy and baby reviewers around with 126,019 followers. Her range of posts and videos is impressively engaging and varied, with an average of 726 views per TikTok video. Her Instagram feed, on the other hand, is filled with colorful images and well-crafted captions that showcase the best toys and baby products on the market.

Her followers, who number in the thousands, interact with her posts with an average of 2,997 engagements per post, leading to a 2.38% engagement rate – a telling sign of her enormous influence in the online baby and toy community. This mom of one always has insightful tips and witty commentary to share, and her expertise in the industry is unquestionable.

Follow her today for the best and latest in toys, baby products, and parenting advice.

Followers: 126,019

Engagement rate: 2.38%

Avg. engagement: 2,997


5. VYARA / Crafty Momma – @craftymomia

Meet VYARA or Crafty Momma, a popular Instagram influencer from Chicago who has created a niche for herself with her delightful content on toys, children, and babies. She goes by the username craftymomia and has amassed an impressive following of 7,041 followers. Her TikTok account boasts of an average of 726 views per video, while the average engagements per post on her Instagram account are 1,628.

With a massive engagement rate of 23.12% in her posts, it’s evident that VYARA has captured the hearts of her audience with her captivating content. Her posts are a burst of creativity, joy, and wholesome fun, appealing to kids and adults alike.

You can’t help but feel a bit of wonder and magic as you scroll through her profile, admiring the whimsical toys and charming photos of children playing. From toy reviews to crafty DIY projects, VYARA is your go-to source for everything family-friendly and fun.

Join her community today and let her inspire you to unleash your inner child and create memories that will last a lifetime.

Followers: 7,041

Engagement rate: 23.12%

Avg. engagement: 1,628


6. Jess Roe | Chicago Content Creator – @thewindycitymama

The Windy City Mama, also known as Jess Roe, is a Chicago-based content creator who specializes in toy, children, and baby-related content on Instagram. With 8,828 followers on the platform, Jess Roe is considered an Instagram influencer, and her popularity can be attributed to her engaging and informative posts about her favorite toys, children’s books, and baby products.

With an average of 726 views per TikTok and an impressive 1,321 average engagements per post on Instagram, it’s clear that Jess Roe has a loyal following that appreciates her content. Her impressive 14.96% engagement rate underscores just how engaged her audience is, making her an ideal influencer for brands looking to get their products in front of parents, grandparents, and other family members eager to find the best products for their little ones.

Whether you’re looking for toy recommendations, book reviews, or product rundowns, Jess Roe has you covered. As a dedicated mom and content creator, she understands the needs of families and strives to provide valuable content that can make their lives a little easier.

So if you’re a brand looking for a reliable and engaging influencer, or a parent on the lookout for the latest and greatest baby and children’s products, be sure to check out The Windy City Mama on Instagram.

Followers: 8,828

Engagement rate: 14.96%

Avg. engagement: 1,321


In Short:

In conclusion, our 6 leading toys, children & baby Instagram influencers in Chicago are revolutionizing the way children play and learn. From interactive toys that promote physical activity and gross motor skills to educational toys that foster creativity and critical thinking, these influencers showcase the best of what the toy industry has to offer.

By following them, parents can stay ahead of the game and provide their children with the best tools for development and growth. So why not give your child a head start in life by following these inspiring influencers? After all, with their engaging content and innovative toy recommendations, your child will never be bored or uninspired again.

Don’t wait any longer โ€“ join the millions of parents who have already enlisted the help of these amazing influencers! Trust us, you won’t regret it!