New features and trends on social media are continuously evolving and what was popular 3 months ago, might not be so popular today. With this being said, it is important to frequently conduct research to learn about any new trends on social media, to ensure your marketing strategy is current and up to date. To save you some time, we have compiled a list of 5 important social media trends in 2022, that we think you should start using today:

Instagram Reels

Video content is taking over social media, “by 2022, 82% of all online content will be video content”. One example of video content on social media, is Instagram Reels. In the past few months, Reels have taken Instagram by storm, 91% of the total number of Instagram users actively view videos on the platform at least once a week. Instagram Reels are videos that users can create or upload on the platform, with a maximum length of 90 seconds. These short videos are a great way for creators to engage with their audience in an interactive way. For example, a creator may choose to create a reel educating. Instagram has done an excellent job of enhancing their video features to keep up with this growing trend.

Influencer Marketing

Influencer marketing is dominating the marketing industry and has become a crucial component of most companies’ marketing strategy. The term social media influencer refers to a content creator who focuses on producing content in a specific niche, that is able to motivate their followers behaviors and attitudes. The influencer marketing industry is rapidly growing, in 2022, the estimated value of the marketing industry is $16.4 billion. Influencer marketing has proven itself to be more successful in producing a higher ROI than traditional advertising methods. By creating engaging content, influencers are able to connect with their audience and build feelings of trust. Therefore, when an influencer promotes a product or service in one of their photos or videos, their followers are likely to purchase the product.

Augmented Reality (AR)

AR lenses and filters have been integrated into social media apps for quite some time now. AR filters add an effect to live photos to alter the way they appear. As social media platforms have evolved, so have AR lenses and filters. Platforms such as Facebook and Instagram have branched into the retail industry by integrating innovative AR lenses into their platforms that allow users to virtually try on clothing and accessories. For example, On Instagram and Facebook, customers can virtually try on glasses from Michael Kors, to see whether or not they want to purchase them without having to physically go into the store

Image source: MediaToolkit

Live Streaming

Live streaming is a way for creators to share their experiences with their followers and create intimate experiences. Social media platforms, such as YouTube, Instagram, TikTok and Facebook, offer live streaming features. One trend that has emerged from Live Streaming is virtual shopping. Live stream shopping is the practice of influencers going to retail stores and live streaming their entire journey, which allows the viewer to feel like they are there with them. Live stream shopping is a great way for retailers to expand their customer base and engage with consumers.