6 Predictions For Social Media Marketing In 2021
It was the online market that saved businesses from bankruptcy in the year 2020 and it continues to help businesses in 2021. Here’re some exciting predictions for the new year. They will help in white label influencer marketing in 2021.
#1: Video content is the best bet
Whether it is Instagram, TikTok, or YouTube, every platform is prioritizing video content and it is an opportunity for you to grow your business with short and crisp videos. And you don’t need to worry about content creation as you can easily repurpose content for social media influencer marketing.
#2: Social shopping is the new e-commerce
Toda, a customer starts his journey on social media (Instagram, TikTok, and YouTube) and concludes on buying a product on an e-commerce website but the growth of social media has shortened the journey to social media only. Instagram Reels Shopping and TikTok’s recent partnership with Shopify are good examples of social shopping on an influencer marketing platform.
#3: Educational posts will drive engagements
Instagram carousel posts are the biggest examples of sharable and educational content. And in 2021, sharable and savable content will gain prominence. Another example of educational posts is Instagram Guides that was originally available only for a small group of health and wellness advocates, it’s now available for everyone. You need to think of more options for influencer outreach hacks.
#4: Meme culture is here to stay
In 2020, memes were used to make the environment light on social media but soon they grew into a tactical way to grow the audience and boost engagement. Social media users share memes they like most with their friends. The best memes are reposted on stories and saved for future use. Simply put, they are used as influencer marketing tools.
#5: Stories are everywhere
Instagram started Stories in 2016 with only 150 million users but today over 500 million people are using Instagram Stories. In 2018, YouTube introduced Stories followed by LinkedIn Stories, Pinterest Story Pins, Twitter Fleets, and Spotify Stories. Like other YouTube influencers, you should also look for ways to use stories to promote your business.
#6: Virtual events will become live
Virtual events flourished in 2020 and in the new year they will go live on Zoom, IGTV, and Instagram Lives. And every influencer platform from Instagram to Facebook and LinkedIn to TikTok features live virtual events. It is popular because it allows communities to come together in real-time.