7 Influencer Marketing Trends To Follow In 2021
Good news is coming for influencer marketing companies. It is expected to become a $15 billion industry by 2022 and 63% of marketers are mulling over increasing their marketing budget in 2021.
If you are in influencer marketing affiliation then it becomes mandatory for you to keep an eye on the latest trends so you follow the trends and take advantage of the high popularity and increased demand of social media influencer marketing in 2021.
#1: Virtual content will continue to dominate the market
The growing popularity of Tiktok influencers and the growth of Instagram Reels is an indication that video will remain the top priority of marketers. Also, that it will be more collaborative and creative than it was in the previous years.
#2: Focus on diversity and inclusion
The social activism of 2020 brought to focus the need for diversity and inclusion in marketing. Many colored content creators reported discrimination even by top brands. This revelation led to a social movement for a fair representation of colored content creators in influencer brand platform. In 2021, brands are expected to have more inclusive marketing campaigns.
#3: No-Edit Edit content
Instagram influencer platform has started an aesthetic trend and other platforms are expected to follow the trend. It is about maintaining authenticity in content and it involves applying subtle edits to create an “in-the-moment” and unedited look into their creativity.
#4: Value-driven content for a deeper connection
In 2020, influencers and brands allowed viewers to get a little “real” picture of their lives. And they received amazing results. Followers appreciated the realistic touch and developed deeper connections with marketers. And it won’t limit to one influencer marketing platform but all platforms.
#5: More online partnerships
Since 63% of brands are planning to invest more money in white label influencer marketing, influencers can expect more partnership offers in 2021. And the new partnership will be for an extended period.
#6: Rise of micro and nano influencers
According to 2019 influencer marketing reporting, micro-influencers have the highest engagement rate and they can give excellent results to brands. Nano influencers continued to come up in 2020 and there will be more of them in 2021.
#7: New social platforms
Expect new influencer marketing tools flooding the marketing. TikTok has already released its app. Also, Instagram has provided its users a new tool called Milk Zazon. There could be more from other platforms.