7 Noticeable Differences Between Instagram Reels And TikTok
Instagram Reels has many similarities with TikTok but it is a different white label influencer marketing platform. For example, it supports short videos but its video content is shorter than that of Tiktok.
Here’re the top differences between the two leading short-video sharing platforms
#1: Video Length
Instagram Reels allow only 30-second videos against 60-second videos of TikTok. While 30-second content could look shorter in comparison to the increased time provided by TikTok, you can still be creative with your influencer advertising.
#2: Music Feature
While Instagram Reels has a music feature to allow creators to add music to their videos, most Instagram users have to create their own audio and edit it outside Instagram because no all accounts have access to this feature. On the contrary, Tiktok influencers have TikTok Sound Library to add music to their videos.
Instagram Reels provides limited tools and features for editing videos as compared to TikTok. On Instagram Reels, you can select effects from the Instagram Effects Library. But TikTok offers many tools like effects, templates, and filters. Also, it has voice effects and voice-over tools. But the biggest advantages are TikTok’s Duet, Reaction, and Stitch features that can boost your TikTok influencer marketing campaigns.
Instagram Reels algorithm isn’t as clear as that of TikTok that clearly defines the factors it considers for ranking videos. It has a dedicated “For You” page (FYP) to educate users about important factors. Instagram also has a “Featured” video feature but it provides little information and education on its algorithm. But if your Instagram Reels video goes viral, you’re likely receiving a huge number of fake Instagram followers.
#5: Paid Advertising
TikTok currently has In-Feed Ads, Brand Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects options for paid advertisers. But Instagram Reels has yet to open up the platform for advertising. But you can find Instagram influencers to create branded content for advertising.
#6: Demographics and Content
TikTok has an edge over Instagram in demographics. It caters to the younger generation. It is more anti-atheist and TikTok users are more concerned about making their content more interesting instead of looking like a certain way. Instagram Reels is a great option for targeting millennial audiences and sharing videos for influencer marketing reporting.
You need a TikTok Pro Account to access TikTok analytics with which you can target the right audiences. It will help you understand their needs and create videos that increase your influencer outreach. But Instagram Reels provide limited information like the number of views and comments.