A Beginner’s Guide To Twitch Marketing 2021  

Amazon-owned Twitch is a live streaming platform with 15 million daily active users. Popular for video game live streaming and eSports competitions, Twitch also features music, DIY, creative, and lifestyle content. In this blog, we will discuss how to use Twitch as an influencer marketing marketplace.

How does Twitch work?

Twitch is a live streaming platform where streamers keep their audiences engaged through live streams and chatting. It’s over 15 million users spend an average of 44 billion minutes every month giving Twitch 72.2% of all hours watched live on the web. Also, Twitch is just like any other influencer marketing platform.

How to use Twitch for marketing?

In 2017, more than 80% of Twitch users were males and out of them, 55% were in the age group of 18-34. But in the second quarter of 2019, Twitch as 68% male users and 35% female. Also, 73% of the users were in the age group of 16-34. It shows that more and more women are joining the influencer brand platform and the new members are quite young.

The above data shows that it is the right time to start social media influencer marketing on Twitch before others jump in and saturate the platform.

1. Set marketing goals

Set realistic goals matching with your needs like adding a certain number of subscribers in a business day. Act in a timebound manner to achieve those goals so that they reflect in your influencer marketing reporting.

2. Understand the average Twitch users

You know that the number of female Twitch users is increasing and most Twitch users fall in the category of young users. But you need to research channels and influencers before investing your money in white label influencer marketing. For example, take the desktop traffic that comes largely from the US (23%) followed by Germany (7%), South Korea (6%), Russia (6%), and France (4%).

3. Entertainment for advertisement

People go to Twitch for entertainment and if you aren’t entertaining them with your ads, you won’t get any advertising benefit. On Twitch, you can run banner ads, takeovers, and mid-rolls but it is better to involve b2b tech influencers for Twitch marketing.

4. Joint hands with influencers

Twitch users listen to streamers. You should also find influencer marketing companies that can lead your Twitch marketing campaigns to success.

5. Interact with your audience

Interaction is a must for marketing and on Twitch, you can find many opportunities to interact with your targeted users just like YouTube influencers do.