7 Noticeable Differences Between Instagram Reels And TikTok

An instagram and tiktok logo with black background

When it comes to social media video content, the two biggest and most popular platforms are Instagram Reels and TikTok. Although they have a lot of similarities, there are several noticeable differences between them. For starters, Instagram Reels are posts limited to 15second clips that appear on users timelines and as part of the new dedicated space on the platform called โ€˜Exploreโ€™. TikTok users can post videos up to 60 seconds in length that appear in an algorithmic feed. Additionally, Instagram Reels can be used to remix other peopleโ€™s videos, while TikTok does not have such a feature. Lastly, Instagram Reels have augmented reality effects that you can use to spice up your clips, meanwhile, TikTok does not offer AR filters.


Hereโ€™re the top differences between the two leading short-video-sharing platforms


1: Video Length

Instagram Reels allow only 30-second videos against 60-second videos of TikTok. While 30-second content could look shorter in comparison to the increased time provided by TikTok, you can still be creative with your influencer advertising.


2: Music Feature

While Instagram Reels has a music feature to allow creators to add music to their videos, most Instagram users have to create their own audio and edit it outside Instagram because not all accounts have access to this feature. On the contrary, Tiktok influencers have TikTok Sound Library to add music to their videos.


3: Editing

Instagram Reels provides limited tools and features for editing videos as compared to TikTok. On Instagram Reels, you can select effects from the Instagram Effects Library. But TikTok offers many tools like effects, templates, and filters. Also, it has voice effects and voice-over tools. But the biggest advantages are TikTokโ€™s Duet, Reaction, and Stitch features that can boost your TikTok influencer marketing campaigns.


4: Algorithm

Instagram Reels algorithm isnโ€™t as clear as that of TikTok which clearly defines the factors it considers for ranking videos. It has a dedicated โ€œFor Youโ€ page (FYP) to educate users about important factors. Instagram also has a โ€œFeaturedโ€ video feature but it provides little information and education on its algorithm. But if your Instagram Reels video goes viral, youโ€™re likely receiving a huge number of fake Instagram followers.


5: Paid Advertising

TikTok currently has In-Feed Ads, Brand Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects options for paid advertisers. But Instagram Reels has yet to open up the platform for advertising. But you can find Instagram influencers to create branded content for advertising.


6: Demographics and Content

TikTok has an edge over Instagram in demographics. It caters to the younger generation. It is more anti-atheist and TikTok users are more concerned about making their content more interesting instead of looking a certain way. Instagram Reels is a great option for targeting millennial audiences and sharing videos for influencer marketing reporting.


7: Analytics

You need a TikTok Pro Account to access TikTok analytics with which you can target the right audiences. It will help you understand their needs and create videos that increase your influencer outreach. But Instagram Reels provide limited information like the number of views and comments.





Use Imai to find influencers for your business


Imai platform interface


Imai is an influencer marketing platform that enables you to find relevant influencers who can help promote your brand and reach potential customers. With Imai, you can analyze and target different influencers based on their audience, activity levels, and engagement.

Hereโ€™s how to use Imai to find influencers for your business:

1. Create an Imai Account Registration for Imai is free and easy. All you need to do is provide your name, and email address, and create a password. After signing up, you‘ll get access to the platform‘s powerful tools and features.

2. Define Your Goals and Objectives Before you begin looking for influencers, you should take some time to think about the goals and objectives of your influencer marketing campaign. This will help you narrow down your search to those influencers who are the most suitable for your brand‘s needs.

3. Research Potential Influencers Once you‘ve got your criteria set, you can start researching potential influencers on Imai. You can search by keywords, location, or type of influencer. The platform also offers helpful insights such as followers, engagement level, and content topics so you can make an informed decision before moving forward.

4. Review and Study Each Influencer As you find potential influencers, review and study each profile carefully. Try to gain an understanding of the influencer‘s content, style, tone, and followers. This will help you better determine if they are a good match for your campaign.

5. Reach Out to the Influencer Once you have a few potential influencers picked out, you can reach out to them via Imai. You can craft an effective influencer brief to introduce your brand and explain what type of content you would like them to promote.

By using Imai to find influencers for your business, you can easily target the right influencers who are aligned with your brand and can help amplify your business message.



Frequently asked questions about the differences Between “What are Instagram Reels” and “What are TikTok Reels”.


Q: What is the difference between Instagram Reels and TikTok Reels?

A: The main difference between Instagram Reels and TikTok is that Reels allows you to easily share 15second videos with audio, filters, and effects from Instagramโ€™s library, while TikTok allows you to create longer videos of up to 60 seconds and subscribe to people you follow to get updates on their content.


Q: What kind of content is featured in Instagram Reels?

A: Instagram Reels features fun, creative, and entertaining content in general, such as music videos, comedy skits, cooking videos, and other 15-secondย clips.


Q: Can I watch both Instagram Reels and TikTok on the same platform?

A: No. While Instagram Reels is tied to Instagram, TikTok is its own platform with a separate app.


Q: Can I use the same audio in both Instagram Reels and TikTok?

A: Yes. You can use the same audio on both platforms.


Q: Can I upload to both Instagram Reels and TikTok simultaneously?

A: No. You will have to upload your content separately to each platform.