8 Predictions For Instagram Reels For 2023

Mobile with instagram blocks

Instagram Reels look similar to TikTok but it will be too early to say that Instagram Reels can win Tiktok influencers and become the go-to platform for both creators and brands.

So, what is the future of Instagram Reels?

Hereโ€™re 8 predictions for Instagram Reels in 2023


1. Reels will become a major form of paid advertising. Brands and influencers will use Reels to create longer-formย ads and content, making it the goto platform for branded content.

2. Instagram Reels will become an educational tool. Universities and educators will increase their use of Reels in order to reach a wider audience and present educational content in an engaging way.

3. Video editing tools and effects integrated into Reels will become more advanced. Creatives will be able to create even more professional-looking content with a range of additional video editing tools.

4. Reels will become the new form of live streaming. Viewers will be able to watch streams directly through Reels, either as part of a broadcast or in an ondemand format.

5. Search and discovery within Reels will greatly improve. Users will be able to more easily find content in categories that interest them and be able to connect with creators in a more meaningful way.

6. Reels will develop further integrations with other platforms, such as TikTok. Users will be able to share their Reels content to other channels, creating a larger community of influential creators.

7. Reels will be a major connector between fans and celebrities. Celebrities will increase their use of Reels, connecting with their fans and creating additional content for their fan bases.

8. Vertical video formats will become the norm. Instagram will introduce additional vertical video formats as well as new ways to display content.





Use Imai to find Instagram influencers


Imai platform interface



Imai is a useful tool that can be used to find and track Instagram influencers. Using Imai, you can easily search for a topic or hashtag and see a list of relevant influencers. This can be helpful in discovering new people to work with and evaluating current influencer relationships.

To get started using Imai, first, you need to create an account. Once you have an account, you can start searching for relevant influencers by selecting the ‘Influencer Search’ tab and entering your topic or hashtag. Imai will then generate a list of influencers related to the topic or hashtag that you have entered, along with their engagement statistics.

From this list, you can select individual influencers to further investigate. When you select an individual influencer you will be able to see additional details including their follower count, content, mentions, and recent posts. This information can be helpful in evaluating the potential of an influencer for your brand‘s goals.

Imai also allows you to track the performance of individual influencers over time. This is helpful in determining if an influencer is right for your brand‘s campaign and interests.

By using Imai, brands can easily find and evaluate influencers that are relevant to their topics and goals. This can be a useful tool in building successful influencer marketing campaigns.



Frequently asked questions about Instagram reels


Q: What are Instagram Reels?

A: Instagram Reels are 15secondlong videos with the option to add text, audio, AR effects, and stickers. You can upload Instagram Reels to the feed, Instagram Stories, and the new โ€œReelsโ€ tab.


Q: How do I make a Reel?

A: Go to the camera section in the Instagram app, then select the Reels option from the bottom row. You can then start creating your reel by recording video, selecting audio, editing, and then publishing.


Q: What are the video length limits for Instagram Reels?

A: Instagram Reels can be up to 15 seconds long. Additionally, you can take up to 30 seconds of video footage, which you can trim down to 15 seconds.


Q: What audio sources can I use in my Reels?

A: You can record your own audio or choose from the Instagram music library filled with trending songs, or you can use audio from any other video post on Instagram.


Q: Can I add text to my Instagram Reels?

A: Yes, you can add text and stickers to your Reels to emphasize your story. You can change font, size, and color and add effects to your text.