A Beginner’s Guide To Influencer Marketing On TikTok

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A Beginner’s Guide To Influencer Marketing On TikTok


TikTok is both easy to use and useful for everyone is evident from the fact that it has over 700 million monthly users. It started as a humble video-sharing platform has now become a leading influencer marketing platform where businesses can be seen attracting eyeballs to their brands using TikTok influencers.

TikTok marketing

TikTok is continuously growing in numbers since its inception in 2016 when it was just another social media platform but in 2018, it became a leading influencer marketing marketplace when its numbers surge to 55 million active monthly users. And the credit for this growth goes to content. People love the short videos that go viral on the media. There are viral dances, lip-syncing videos, jokes, life hacks, beauty tutorials, puppy videos, and much more. TikTok wants to take the number of active monthly users to 1.2 billion by 2021.

TikTok features that help in marketing

There are two pages “For You” and “Discover”. The first page shows the videos you like, accounts and hashtags you followed, and other content matching with your videos, location, and language preference.

The Discover page is actually an algorithm that will show popular hashtags, sounds, and effects. These are trends that you can check or favorite for later.

For business, you can find your audiences by searching the type of content and brands they could engage with and follow those brands that resonate with your brand. Here you can learn a lot about the likes of your targeted audiences and take inspiration from the videos they like, share and follow.

You can even build a TikTok community to engage the targeted audiences. And TikTok has a load of features to help users increase their engagement like a speech bubble that allows leaving comments and an arrow that allows sharing videos on other platforms.

Use TikTok for your brand

TikTok users love exciting, fun, and educational content and there are plenty of influencer marketing companies that are already serving branded content to TikToik enthusiasts. There are big brands like The Washington Post and Chipotle that have amassed huge followership but you don’t have to be a big brand to amass followers.

You can even do well with zero followers if you can curate interesting content that engages the targeted audiences. Here you can take advantage of white label influencer marketing software. Let the technology show you the right way to succeed on this influencer brand platform.