Discovering Bakersfield’s Top 3 Influential Shopping and Retail Instagram Personalities for 2023 – IMAI

In this day and age, social media dominates most aspects of our lives. From the way we communicate to the way we shop, we are constantly influenced by the content we consume online.

In particular, Instagram has become a popular platform for shopping and retail influencers to showcase their favorite products, styles, and trends. Here in Bakersfield, we have three noteworthy shopping and retail Instagram influencers who have ventured to make their mark in the industry, and whom we believe are definitely worth a follow in 2023.

So, let’s dive in and see what makes these influencers stand out in the digital age of shopping!

Top 3 shopping & retail Instagram influencers from Bakersfield:

1. Makayla Swan – @makaylaswann

Makayla Swan, a popular Instagram influencer hailing from Bakersfield, has amassed an impressive following of 7,049 followers. She has also proven her prowess on TikTok, with an average view count of 151,054 per video. Her dedicated followers show their appreciation for her posts with an astonishing 883 average engagements per post, resulting in an impressive 12.53% engagement rate.

Makayla’s account boasts a stylish visual flair that showcases her talent for shopping and retail. With her username, makaylaswann, she has become a household name among those who want to keep up with the latest styles and trends.

Her profile offers an opportunity to see the newest arrivals, frequently providing up-to-date information on the latest fashion releases. If you’re a fashion lover, Makayla Swan is the influencer to follow.

Followers: 7,049

Engagement rate: 12.53%

Avg. engagement: 883


2. Krystal – @k_cheesy

Krystal, also known as k_cheesy on Instagram, is a shopping & retail influencer hailing from Bakersfield. With a following of 8,315 followers, she has a significant presence on the platform.

Her TikTok videos garner an impressive 151054 average views, a testament to the compelling content she creates.

On Instagram, Krystal’s posts show on average 392 engagements per post, making her posts highly engaging for her followers. And with a 4.71% engagement rate, it’s clear her followers appreciate the content she puts out.

It’s easy to see why Krystal is sought after as an influencer in the shopping & retail industry, as she appears to have a strong connection with her audiences. Her strategy of creating innovative and engaging content has undoubtedly contributed to her growing popularity.

Overall, Krystal’s success as an influencer is due to her relatable and authentic approach to content creation. As a result, she has created a loyal following that keeps coming back for more – and with her engaging content, it’s no surprise why.

Followers: 8,315

Engagement rate: 4.71%

Avg. engagement: 392


3. Lana {Yellow Door In The City} – @yellowdoorinthecity

Lana, also known as {Yellow Door In The City}, is a notable Instagram influencer hailing from Bakersfield with a flourishing following of 1,854. Her brilliantly curated Instagram feed is the go-to destination for all things shopping and retail, where she shares her love for the latest trends and exclusive finds.

With an incredibly high engagement rate of 13.65% in her posts, Lana has earned a reputation as an influential voice in the world of style and fashion. Her TikTok account is equally impressive, averaging 151054 views per video, and 253 average engagements per post.

There is no question that Yellow Door In The City is a source of inspiration for anyone looking to update their fashion game. So, follow Lana to discover the best fashion tips and stay updated on the latest trends.

Followers: 1,854

Engagement rate: 13.65%

Avg. engagement: 253


The Bottom Line:

So there you have it, folks

Bakersfield’s retail scene has officially been invigorated

By these three remarkable Instagram trailblazers

Whose ingenuity and creativity

Have redefined the way we shop and engage with brands

Through stunning visuals and captivating stories

They’ve curated a community of fashion-forward individuals

Who share a passion for all things trends and style

From clothing to jewelry, accessories to footwear

These influencers have it all covered

And we can’t wait to see what the future holds

With their endless innovation and determination

Making waves in the retail world

One post at a time.