How to find Amazon influencers’ storefronts – IMAI

In today’s online shopping landscape, Amazon Influencers are key players. They bridge the gap between consumers and the vast array of products on Amazon.

For brands and agencies, tapping into the world of these influencers is crucial. It’s about leveraging their power to guide and persuade.

In this guide, we’ll explore how to find and partner with Amazon Influencers. This strategy can significantly boost your brand’s visibility on one of the world’s biggest retail platforms.

What is an Amazon Influencer?

An Amazon Influencer is a digital guide and trendsetter who uses their social media presence to promote and recommend products available on Amazon.

They leverage their personal brand and audience trust to create customized Amazon Storefronts, showcasing items they genuinely endorse.


This role is about more than just advertising; it’s about creating a trusted connection between their followers and their favorite finds on Amazon, guiding purchasing decisions through authentic recommendations.

5 Strategies to Find Amazon Influencers:

1. Scouring YouTube for Hidden Gems.

YouTube is not just for entertainment; it’s a hotspot for influencers who review products and share their experiences.

Their videos often include Amazon product links, indicating a partnership with the Amazon Influencer Program.

Source: How to Add Products to your Amazon Influencer Storefront QUICK AND EASY

  • Search by Niche and Keyword: Begin by searching for videos related to your product category. Use specific keywords and phrases that potential customers might use when looking for products in your niche.
  • Analyze Video Descriptions for Affiliate Links: Pay close attention to the video descriptions. Look for Amazon affiliate links as these are signs of influencers who already have experience promoting Amazon products.
  • Evaluate Engagement Levels: Donโ€™t just look at the number of views; consider the likes, comments, and the quality of interaction in the comments section. This engagement is a vital indicator of the influencer’s ability to connect with their audience.

2. Uncovering Talent on Amazon Live.

Amazon Live offers a unique platform where influencers interact with viewers in real-time, demonstrating and discussing products.

It’s a less saturated space, giving you the opportunity to find unique influencers.


  • Dedicate Time to Watching Live Streams: Regularly explore Amazon Live, focusing on streams that feature products similar to yours or that cater to a similar audience.
  • Identify Influencers with Consistent Broadcasting: Look for influencers who have a regular schedule or a significant viewer base on Amazon Live. Consistency often correlates with reliability and audience trust.

3. Social Media Deep-Dive.

Social media platforms like Instagram, TikTok, and Twitter are ripe with influencers who frequently promote Amazon products.

Their profiles often provide direct insights into their promotional style and audience reach.

Conduct Hashtag Research:

Search for Amazon-related hashtags to discover influencers who are actively promoting products. Look for posts with high engagement and relevant content.

Source: Instagram

Inspect Profiles for Amazon Storefront Links:

Many influencers include a link to their Amazon Storefront in their bio. This direct link is a strong indicator of their active participation in the Amazon Influencer Program.


4. Exploring the Creatorโ€™s Blogs.

Beyond just reading blogs, there’s a clever way to discover influencers who might be a good fit for your brand.

Many bloggers link to their Amazon Storefronts, and by using backlink analysis tools, you can trace these links back to their source.

This method uncovers influencers who are actively promoting Amazon products through their blogs.

Search for Niche-Specific Blogs: Begin by identifying blogs that are closely aligned with your product niche. For example, if you’re selling eco-friendly kitchenware, look for blogs focusing on sustainable living and eco-friendly home products.

Utilize Backlink Analysis Tools: Use tools like Ahrefs, SEMrush, or Moz to analyze the backlinks of Amazon product pages.

Source: Ahrefs

By doing this, you can find out which blogs are linking to these pages. For instance, if you use Ahrefs, you can enter the URL of your product page or a similar Amazon product page to see a list of sites linking to it.


This can lead you to influencers who already have Amazon Storefronts and are linking to them from their blogs.

Assess the Quality of Content and Influence: Once you’ve identified these blogs, evaluate their content quality, audience engagement, and overall influence. Look for detailed, authentic product reviews and recommendations. The depth and honesty in their content can be more persuasive in driving consumer decisions.

5. Leveraging Influencer Platforms for Efficiency.

While manually searching for influencers is beneficial, using influencer discovery platforms like IMAI can significantly speed up the process. These platforms offer advanced tools to filter and identify influencers who precisely match your criteria.

Start by searching for Instagram influences that match your customerโ€™s interests. Then, you can comb through their profiles to see if they partner with the Amazon Associates program.

  • Utilize Advanced Search and Filtering: Use these platforms to filter influencers based on specific metrics like niche, audience size, engagement rate, and more.
  • Evaluate Influencer Profiles Thoroughly: These platforms provide detailed profiles of influencers, allowing you to assess their fit for your brand more comprehensively before initiating contact.

Best Practices for Partnering With Amazon Influencers.

Working with Amazon Influencers can greatly benefit your brand. However, it’s crucial to approach this collaboration carefully and strategically.

To have successful partnerships, make sure they benefit your brand, the influencer, and their audience.

Here are seven best practices to ensure a successful collaboration with Amazon Influencers:

Best PracticeExplanation
Clearly Define Your Goals and ExpectationsBefore you begin, know what you want to achieve. Are you looking for increased brand awareness, more sales, or both? Make sure these goals are clearly communicated to the influencer.
Choose Influencers Aligned with Your Brand ValuesThe influencer’s audience should align with your target market. Their style, content, and values should resonate with your brand identity for a more authentic collaboration.
Create a Detailed and Transparent BriefProvide a comprehensive brief that includes your campaign objectives, key messages, any specific product features to highlight, and guidelines on how you want your brand to be represented.
Offer Fair CompensationUnderstand the value of the influencerโ€™s work and audience reach. Compensation can vary, so consider offering a mix of monetary payment, free products, or commission on sales.
Encourage Creative FreedomWhile it’s important to provide guidelines, allowing influencers creative freedom can result in more authentic and engaging content that resonates better with their audience.
Regular Communication and SupportMaintain open lines of communication throughout the partnership. Be available to answer questions, provide additional information, and offer support as needed.
Measure and Analyze PerformanceAfter the campaign, analyze its performance against your initial goals. Look at metrics like engagement rates, traffic to your website, and sales figures to gauge the campaign’s success and learn for future collaborations.

When it comes to working with influencers who are a part of the Amazon Associates, donโ€™t forget about their rules of engagement.

Ensure that both you and the influencers you partner with are fully aware of and compliant with Amazon’s Associates Program rules and regulations. This includes proper disclosure of affiliate links and adherence to promotional content guidelines.

Wrapping up Amazon Influencers Recruitment Strategies.

As we finish our exploration of Amazon Influencers, it’s clear that they play a crucial role across a brandโ€™s marketing mix.

Knowing how to find and work well with them can create new chances for engaging audiences and promoting products.

The success of an influencer partnership hinges on genuine connections, shared values, and a well-defined strategy. 

This guide provides a roadmap, whether you’re an experienced marketer or new to influencer collaborations. Use these insights and best practices to guide your efforts in creating meaningful and effective partnerships.