Stepping up the Athleisure Game: Athira Nair’s Sweaty Success Story – IMAI



As someone who has been advocating for sustainability and conscious living on her Instagram page with over 240,000 followers, Athira Sandeep has come across numerous myths and misconceptions related to the topic. But perhaps, one of the most widespread and damaging myths is that living sustainably is expensive and only achievable for the wealthy.

In reality, Athira has shown time and again that conscious living is accessible to everyone, regardless of their budget or lifestyle.

Influencer insight

249.51K

Followers

85%

Followers credibility

Followers breakdown

Regular users69.35%

Fake/bots followers19.83%

Large number of following12.81%

Influencers3.38%

About Athira Sandeep (@athira_v_nair_)

Athira Sandeep (@athira_v_nair_) is a popular influencer on Instagram with a massive following of 249507. She has been making headlines for her controversial content that ranges from trending topics to bold statements.

While some of her followers appreciate her outspoken nature, others have criticized her for going too far in her messaging. However, Athira appears unapologetic, taking pride in her role as a change-maker and encouraging her followers to also be true to themselves.

Her influence on social media has undoubtedly played a significant role in shaping conversations and opinions on various issues- for better or worse.



Post data

14.5M

Average likes

14.5M

Post impressions

14.5M

Avg post impressions

15%

Engagement Rate



View More

$493.7K – $592.4K

Estimated post price

$0.04

CPE



Story data

33.5M

Avg story views

8.05%

Story views rate

56.5K

Link Clicks

5.25%

Story engagement rate

$114.7K – $137.7K

Estimated story price

$0.02

CPV

$0.03

CPE

$3.3

CPC