The Best 7 Email Marketing Practices In 2023

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Email marketing might not sound as exciting as influencer marketing or SEO but it could prove to be useful in marketing. It also has the potential to deliver, if you know how to do it in the right manner.

Follow these practices to excel in email marketing in 2020


Build your contact list

 The first and most important step in email marketing is to build a comprehensive list of potential clients. Here you should be careful about buying mailing lists as most email ids in those lists might not respond to your calls. And spending money on uncertain clients is waste of time and money.


Start with sending a test mail

 The best way to check your marketing emails is to send a test mail to yourself. If you find that the email template is well optimized and that everything in the template is according to need like images aren’t distorted and that CTAs are above the fold. You can even try a test mail on your mobile device.


Avoid using “no-reply” in the sender’s address

 Sending a “no-reply” email is like closing the conversation. It shows that you are interested in one-way communication but sorry to say that clients don’t like it. They will simply avoid your mail and even mark it spam to avoid getting the mail.

Don’t spam

 Stop emailing when the targeting clients don’t pay heed to your messages. For example, sending one email and two follow-ups is just perfect but sending tons of automated emails as follow-ups is spamming. Email marketing data shows that sending one mail a week has the best opening rates.


Always sign your emails

 Develop the habit of signing your email messages. But marketers forget this simple rule especially while sending automated bulk emails. But you can try finding a practical solution for signing bulk emails. It will make your emails appear personal.


Add CTAs to your messages

 The objective of email marketing is to encourage the targeted clients to take the desired action. And it should be clear to the viewers. You need to insert a CTA in every message and this call-to-action has to be visible. It is better to keep the CTA above the fold. Also, there could be multiple CTAs in messages.


Personalize emails

Personalization is the key to success in email marketing. Your message should look very personal to the targeted audience. There should be clarity in the messages and the readers should feel a personal bond with you.





Top email marketing Tips in 2023


2023 email marketing is going to be a huge industry so it‘s important to understand the power of the platform and be aware of the best practices. Here are some tips to help you maximize your email marketing effectiveness:

1. Create engaging content. Create content that your audience wants to read and that informs, educates, inspires, and entertains them. Make sure your emails have relevant and targeted content that resonates with your target audience.

2. Personalize emails. Customize emails to make them more interesting and engaging for the recipient. Recommended products, tailored offers, and personalized content can make all the difference.

3. Track engagement metrics. Keep track of your email campaigns open rates, clickthrough rates, and time-on-page metrics so you can see which types of content work best for your recipients.

4. Test different subject lines. Experiment with different subject lines to optimize open rate and boost engagement.

5. Offer discounts and incentives. Leverage discounts, coupons, and discounts to encourage more purchases or increase customer loyalty.

6. Crosspromote. Include links to other products, services, or pages on your website to drive more traffic.



Use Imai to find influencers easily


Imai platform interface


Imai Influencer Finder is an AI-powered platform that allows you to easily find the right influencers for your brand or product. It provides an automated search algorithm to match your brand with relevant influencers, who have the right audience and content thats the best fit for your campaigns. Using several data points, such as geographical location, audience size, topics, and more, it can find the most suitable influencers to collaborate with. It helps you monitor campaigns, track performance, and optimize campaigns for success. Ultimately, Imai Influencer Finder is a great tool for brands to identify and connect with the best influencers for their campaigns.



Frequently asked questions about Email Marketing Practices


Q1: What is email marketing?

A1: Email marketing is a type of digital marketing that involves sending targeted and personalized emails to a group of prospects and customers.


Q2: What is a newsletter?

A2: A newsletter is an email sent by a company or organization to a group of people. It typically contains updates, news, product launches, or general information.


Q3: What are the best practices for effective email marketing?

A3: Some key email marketing best practices include crafting an engaging subject line, having a unique and compelling message, optimizing for mobile, segmenting your list, using personalization, testing subject lines and timing, tracking, and optimizing your emails, and monitoring email performance metrics.


Q4: What is email automation?

A4: Email automation is a method of using software or services to automatically send emails to a list of contacts. Its used to increase customer engagement, target specific messages, and offers, and automate repetitive marketing tasks.