What Makes Instagram The Best Influencer Marketing Marketplace?

Instagram app open on a phone

Instagram is the right influencer brand platform to start your marketing with and there are reasons to believe so. The average engagement rate of Instagram users is 3.21% but that of other platforms is 1.5%. So, you are likely to get more exposure on Instagram.

Influencer advertising is a must for every business as it works like word-of-mouth. Here your brand will be introduced through an influencer that will create interesting content to promote your brand and Instagram is the right platform to start with.



How much do influencers charge for marketing?

It is one of the biggest questions asked by brands. An influencer is free to determine his fee but the good thing is that influencer marketing company consider many factors like budget, time involved, and brand value before quoting prices to brands. The good thing is that there is a mix of influencers like stars and micro-creators that are ready to provide free service in exchange for a brand name.



Are there micro-influencers on Instagram?

The availability of micro and nano influencers is the biggest advantage of Instagram. HubSpot found almost one-third of all Instagram creators to be micro-creators with less than 100K followers. And mega-creators are less than 1% of total creators on Instagram. A micro-creator is a celebrity with a small but engaging following. And nano-creators have from a few hundred to a few thousand fake Instagram followers.

Tips for finding the right creators for an Instagram marketing


Consider their engagement rate

The engagement rate is a metric that shows how much attention followers pay to creators. While a 2-3% engagement rate is expected from creators, a 4-6% engagement rate is considered excellent. It shows influencer outreach.

Engagement rate = (Likes + Comments) / Followers x 100

Review the content they post

You can find Instagram influencers with the help of the engagement formula but you need to do more research to make an opinion on a creator. Check the content he posts to understand his knowledge and determine whether he is relevant to your business.

Keep your budget in mind

It is important to keep things simple. You have a fixed budget for social media influencer marketing and you will want to get the service within your budget. It is possible only when discussing your budget with the creators you find suitable.

Track your Instagram performance

Check the engagement rate of your posts and see what people are talking about your brand. Also, check whether influencer seeding has any impact on your website traffic and sales conversions, and revenue generated.





Why Instagram is the best influencer marketing marketplace


Instagram is one of the leading influencer marketing marketplaces, and for good reason. The platform offers unmatched potential for businesses and influencers to engage with their target audiences and build meaningful relationships. With over one billion users and over 700 million daily active users, Instagram is the worldโ€™s second-largest social media platform and offers an unparalleled platform for influencer marketing.

For businesses, the platform offers amazing insights into user engagement and behavior, giving them the ability to tailor content to their target audience and provide contextually relevant content that disrupts the noise and resonates with their target audience. Additionally, the platform is home to a wide variety of microinfluencers who have engaged and passionate audiences, resulting in a great return on investment for businesses. Ultimately, Instagramโ€™s combination of user engagement, user analytics, and a large pool of potential influencers makes it one of the top influencer marketplaces.




Find Instagram influencers and analyze them easily with Imai


Imai platform interface


Imai is a powerful social media influencer searching tool that enables you to quickly discover Instagram influencers tailored to your specific needs. You can easily filter your search and customize your results to find influencers that match your brand, budget, or target audience. With Imai, you can quickly and easily identify influencers who have the reach and influence needed to help drive business growth.

To start, simply sign up for a free Imai account and hit the search bar to enter your desired keywords, niche, or target audience. Imai will then generate a list of potential Instagram influencers that match your criteria. From there, you can further refine your influencer search with granular filters such as follower count, engagement rate, or post frequency. You can even search for influencers located in a particular city or state.

Once youโ€™ve located the perfect influencers, you can save them to a list or contact them directly through Imai. The platform includes all the tools you need to manage and control your influencer relationships, including in-depth reporting that provides detailed statistics on each influencerโ€™s performance and trends. With Imai, finding the right Instagram influencers for your business has never been easier.



Frequently asked questions about Instagram marketing


Q1: What makes Instagram effective for marketing?

A1: Instagram is effective for marketing because of its large user base and the ability to create visually appealing content that is easy to share and engage with. Additionally, Instagram‘s advanced targeting and analytical features make it a great platform for businesses to reach relevant customers and study their behavior.


Q2: How do I get started with Instagram marketing?

A2: Start by creating a business profile on Instagram. This will give you access to insights about your followers and performance. You will also be able to advertise on Instagram and use sponsored posts. Additionally, ensure that you have a good understanding of your target customer so you can create content that resonates with them.


Q3: What type of content should I post?

A3: Content should be tailored to your target customer and should include visuals that grab attention. Furthermore, your posts should be engaging and consistent. Try to include a mix of photos, videos, stories, and live content to keep your followers interested.


Q4: How can I measure the success of my campaigns?

A4: Regularly track your Instagram insights for metrics such as impressions, reach, engagement, and follower trends. Additionally, use monitoring tools that alert you of activity around specific keywords. This will help you understand what content works best, and which strategies to pursue further.