Competitive Analysis
Influencer Marketing Competitive Intelligence Platform
Get competitive insights, audience scores, and social listening data to guide strategy.
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"IMAI has been an invaluable partner for INTO THE AM. Their platform streamlines our influencer discovery process, and the team is a joy to work with. They're always responsive, collaborative, and genuinely invested in our success."
Jerome MahilumInfluencer Marketing Manager, INTO THE AM 
"We were struggling to find the right influencers for our niche. IMAI's search tools actually helped us narrow it down fast, and the team was there to guide us when we got stuck."
Rebecca DearsleySenior Brand & Influencer Executive, HERA Clothing Ltd 
"IMAI has been an invaluable partner for Crispin, streamlining our influencer discovery and management process. The team is a joy to work with. They're always responsive, collaborative, and genuinely invested in our success."
Crispin Marketing TeamCrispin.com 
"IMAI helped us become more efficient and importantly, with agility, with a greater universe of options than what we had before. The platform's analytics and insights have been game-changing for our campaigns."
Veritas TeamVeritas 
All-in-one competitive intelligence.
Compare your performance, listen to the market, and reveal the strategies that drive your competitors forward.
See how you stack up.
Benchmark your brand against competitors with clear, AI-driven insights. Track share of voice, influencer performance, and engagement metrics to understand where you win—and where you can grow.
Hear what the market is saying.
Stay ahead of conversations shaping your industry. Monitor brand mentions, spot emerging trends, and uncover audience sentiment in real time—so your strategy always stays relevant.
Quick Insights
See top trends, share of voice, sentiment and influencer impact at a glance.
Share your Voice
Your brand vs. the top 3 competitors.
Immediate visibility into relative reach and conversation share.
Top Movers
Which brands spiked in mentions.
Quick signal for unexpected momentum or campaign-driven buzz.
Emerging Topics
See what’s starting to trend right now.
See what conversations are gaining traction so you can react or join early.
Top influencers
Creators driving the most reach and engagement.
Spot who’s shaping the conversation for your category.
Frequently Asked Questions
What is Competitive Analysis on IMAI?
It’s a combination of brand comparison and social listening. You can benchmark your brand against competitors, track conversations in real time, and discover actionable insights that help you stay ahead.
How does Social Listening help my brand?
Social Listening lets you monitor what audiences are saying about your brand and competitors. It uncovers sentiment, trending topics, and market shifts—so you can react faster and shape stronger campaigns.
Can I compare multiple competitors at once?
Yes. IMAI’s Brand Comparison allows you to track multiple competitors side by side. You’ll see how your brand performs in reach, engagement, and share of voice across channels.
What kind of data sources does IMAI use?
IMAI collects data from influencers, social platforms, and digital conversations to give you a 360° view of the competitive landscape.
How can I turn insights into action?
With clear dashboards and AI-driven analytics, IMAI transforms raw data into strategies you can implement right away—whether it’s adjusting campaigns, refining positioning, or identifying new opportunities.
Still have questions?
Can’t find the answer you’re looking for? Please chat to our friendly team.
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