It looks like Elon Musk can really do anything. He just bought Twitter, one of the largest and most powerful social media networks, for a whopping $44 billion last week.

That means that Musk will now dictate what the platform will look like and how it will be managed. This could have an impact on some of the platform’s features, but as Musk is an avid Twitter user, he may decide to keep things “business as usual”.

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What does this mean for Twitter influencers? Musk claims that he will do everything in his power to make Twitter a platform that enables free speech. He has asked questions in the past like “Do you believe Twitter rigorously adheres to this principle [free speech]?” Musk even went as far to criticize Twitter’s decision to ban the former US President Donald Trump from the platform following the fiasco on The Capitol. 

Musk also has plans to give users more rights, potentially for a fee. He said that anyone that pays for Twitter Blue should get a blue checkmark. That means that he could start offering access to new features and options to users for a fee, giving the creator economy new life and possibilities. Musk also wants to authenticate users so that he can try and get rid of bots, which is a trend on all of the major social platforms that has started to create real issues, like fake content and users. In order to combat this, Musk will try to authenticate as many users as possible, potentially also introducing favoritism for original content like Instagram has started doing.

Twitter currently has about 217 million daily active users and it is one of the most popular social networks for influencers. We’ll have to keep watching what Musk does to see if it has any implications for creators and influencers in the future.