Finding the Right Influencers for Your Brand: Tips for Using IMAI’s Discovery System

Influencer marketing is an effective way to promote your brand and reach a wider audience. However, finding the right influencers can be a daunting task. Fortunately, IMAI (Influencer Marketing Artificial Intelligence) has a powerful discovery system that can help you find the right influencers for your brand. In this post, we’ll provide tips on how to find influencers using IMAI.

Filters to use when searching for influencers:
IMAI has a wide range of filters that you can use to find influencers. Some of these filters include:

  • Location of the influencer or audience
  • Language of the influencer or audience
  • Brands that the influencer or audience are affiliated with
  • Partnerships and interests for the influencer or audience
  • Gender, ethnicity, age, and audience types
  • Hashtags that the influencer uses
  • Minimum and maximum number of followers
  • Levels of engagement (engagement rate)
  • Real plays contact
  • Account type growing (influencers on an upward trajectory)
  • Verified accounts and credible accouns

Using IMAI to find influencers:

To find influencers on IMAI, you can use filters such as location, interests, and bio keywords. For example, if you’re looking for influencers that deal with gut health in the United States, you can use the following filters:

Location: United States (at least 40%)
Interests: Health and lifestyle (at least 40%)
Bio: “gut”

Once you have a list of potential influencers, you can use IMAI’s topic sensor to refine your search. The topic sensor allows you to see the most popular hashtags used by an influencer. You can then use those hashtags to find more relevant influencers. Here’s how:

  • Find an influencer that fits your criteria
  • Use the topic sensor to see the hashtags they use
  • Remove the interests and bio filters from your search
  • Use the hashtag search to find more relevant influencers
  • Repeat the process to find even more relevant influencers
  • By using the topic sensor to refine your search, you can find influencers that are a perfect fit for your brand. Don’t hesitate to reach out to Robbie or the IMAI team for more help with finding influencers. With the right influencers, your brand can reach a wider audience and achieve greater success.