Spotify gives the real listening experience to music aficionados and it doubles as the best influencer marketing marketplace as well. Also, anyone can market his brand without worrying about price.
There was a time when Spotify was considered an influencer brand platform only for a selected few because its advertising cost was too high to be born by small and medium brands. But Spotify has changed its pricing structure to allow even the smaller brands to take advantage of its popularity.
The pricing structure of Spotify
Spotify has dropped its price from $250,000 to $250 to help even smaller brands to promote their products on Spotify. Also, Spotify has behind-the-scenes bidding where your ad price could vary each time. Depending on the competition and audiences, you could pay $0.015-$0.025 per ad served for social media influencer marketing. You have the following ad formats to choose from.
- Audio Everywhere
Ads are displayed between songs and ads are available everywhere, on every device, and environment. Also, you can place a clickable link on your ad to take your clients to a landing page where you can showcase the entire range of products to the client. It is a great idea to start white label influencer marketing.
- Sponsored Session
Available only for mobile and tablet users, it is a 30-minute of uninterrupted music in exchange for your brand’s video as a sponsored content. The video will also carry a clickable link to allow the viewers to visit your website or landing page for influencer advertising.
- Video Takeover
Tell your story in an immersive manner during commercial ad breaks to the listeners. Also, include a clickable link to the video to attract the audience to your website. It will give you access to premium logged-in users that will enhance your influencer outreach.
A type of display advertising is delivered when an audience returns to the Spotify influencer platform. It provides a deeper impact on the audience. It also carries a clickable link.
- Homepage Takeover
Spotify will display your brand’s advertisement on its homepage for 24 hours. It carries a clickable link and supports rich media to help in the best influencer marketing.
Here you can extend your ad to get maximum reach and attention. These ads are made clickable and displayed only when Spotify is used as the top influencer marketing platform.
- Sponsored Playlists
It is the biggest and bestselling real estate of Spotify. Here you can choose a playlist to display your ads and try maximizing your reach. Sponsored Playlists will allow you to get the flexibility you need to enhance your influencer marketing search.