Building Awareness Through Olympic-Driven Influence

Influencer Marketing AI partnered with athlete and creator Chari Hawkins to raise awareness for Lumenis Vision across digital and physical channels. From social storytelling to a Times Square billboard, the campaign captured both attention and emotion.

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About Company

Lumenis Vision is a global leader in innovative laser and energy-based technologies for eye care, empowering professionals and enhancing patient outcomes.

Reaching New Heights in Visibility

Lumenis Vision wanted to go beyond professional visibility. The brand needed authentic storytelling that could connect with a wider audience while supporting athlete Chari Hawkins on her Olympic journey.

Deliverables

1 Instagram main story video

We built an emotional connection by sharing Chari’s journey through authentic Instagram stories.

Instagram Story Sets (2 Sets)

We extended the campaign beyond digital, placing Lumenis Vision in iconic locations like Times Square.

Additional Story Set

A supplemental 3–5 frame story series.
Contingent on whether Chari medals in the Olympics.

PR Mention

We connected Chari’s Olympic spirit with the brand’s message of trust and inspiration in a natural way.

Industry Tradeshow – Vegas

We expanded reach through press coverage and industry events, strengthening the campaign’s visibility.

Times Square Billboard – NYC

Delivered a premium real-world placement in Times Square, giving Lumenis unmatched visibility.

Vision Source Exchange – Orlando

Activated the brand at a key industry event, creating hands-on product exposure.

Payments & Activation Timeline

NYC Billboard + VSX Conference

$80,500

2 Instagram Story Sets
NYC Billboard Feature
PR Mention
Attend VSX Conference

Pre-Olympics Phase

$11,500

1 Instagram Story Set
1 Month Paid Promotion

Post-Olympics Phase

$60,950

1 Instagram Story Set
PR Mention

Campaign Results

The collaboration achieved significant audience growth and engagement while strengthening Lumenis Vision’s position as an innovative brand in vision care and technology.

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