Accelerating Game Awareness With Creator Driven Content

Playtika partnered with John Goodman to take Slotomania to new heights through an exclusive AR Instagram filter and engaging YouTube content from leading creators. Our goal was simple: create excitement, spark downloads, and position Slotomania as the go to game for fun and entertainment.
AI-powered influencer search interface showing filter options and creator profiles
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About Company

Beluga Vodka represents noble craftsmanship and premium quality, standing as a symbol of Russian vodka artistry at its finest.

Standing Out in the World of Luxury Spirits

Growing a mobile game in an extremely competitive entertainment landscape required more than visibility. Playtika needed creator powered content that could:

Goal:

Drive strong game awareness through creator content and AR activation.

Influencer Marketing

A curated group of 10 creators delivered 72 pieces of content across Instagram and YouTube, integrating the AR filter and Slotomania themes organically into their personal storytelling. The playful format helped capture new audiences and build excitement around the game.

Youtube

Instagram

Campaign Results

The collaboration achieved significant audience growth and engagement while strengthening Lumenis Vision’s position as an innovative brand in vision care and technology.
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Frequently Asked Questions

What is InfluencerMarketing.ai?

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 Right now, the attention economy lives on Instagram, TikTok, and YouTube—and that’s exactly where InfluencerMarketing.ai connects you with the right creators. But here’s the kicker: while most AI influencer marketing platforms stop there, our SCALE and ENTERPRISE customers also get access to Twitch and Twitter creators, tapping into audiences your competitors aren’t even thinking about yet. This isn’t just platform coverage—it’s strategic dominance. When your brand is visible in more places than the competition, you don’t just keep up—you lead the conversation. And leading the conversation means leading the market.

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