In short, we collect data about wide range of influencers around the world – that is Tik Tok, YouTube and Instagram users who have become popular with a sizeable number of followers (“Influencer(s)”). We process this information to provide our Platform users, which are representatives of companies and brands (“User(s)”), information about Influencers and their online performance. This helps our Users analyze and determine which Influencers they may want to engage based on their marketing needs and business activities.
WHAT PERSONAL DATA WE PROCESS AND WHY
We collect and process User’s basic contact information to allow them to access and use the Platform
We collect and process your name, email address and chosen password, to authenticate User access to the Platform. We refer to this data as “Registration Information”.
The legal basis under EU law for collecting and processing your Registration Information is our legitimate interest in operating and managing User access to the Platform.
We collect and process information about each User’s data consumption on the Platform to gauge data consumption.
We collect and process metrics about the data that each User consumed on our Platform, to gauge data consumption by the User.
The legal basis under EU law for collecting and processing your Registration Information is our legitimate interest in determining business costs and profitability of the User.
We collect information about Influencers, including aggregated statistics about their social media activities and performance.
We information about Influencers around the world such as their name (and social media nickname if any), general location (country/state), social media profile image, gender, personal characteristics, social media content posted by the Influencer (including hashtags and brands advertised by the Influencer), social media performance data (e.g., number of followers, engagement rate, likes over time, assessed follower-credibility and follower demographics). We refer to this information as “Influencer Information”. We process this information to help Users to search for desired Instagram, TikTok and YouTube Influencers across various search parameters.
These original source of information is publicly available information generated by the Influencer’s online activities on Instagram, TikTok and YouTube.
The legal basis under EU law for collecting and processing Influencer Information is our legitimate interest in providing sophisticated influencer search capabilities that facilitate the needs of Users to find a social media Influencers suitable for their needs.
WITH WHOM WE SHARE YOUR DATA
We will not share your information with third parties, except in the events listed below or when you provide us your explicit and informed consent.
We will process information with our service providers helping us to operate our business.
We will process personal information with the assistance of our service providers who assist us with the internal operations of the Service, such as Google Cloud. These companies are authorized to use personal information in this context only as necessary to provide these services to us and not for their own purposes.
We will share Influencer Information with our Users via our Platform.
We will share Influencer Information with our Users to allow them to consider collaborating with different Influencers.
We will share Registration Information with competent authorities, if a User has abused its right to use the Service, or violate any applicable law.
If a User has abused their rights to use the Service, or if violated any applicable law, we will share Registration Information with competent authorities and with third parties (such as legal counsels and advisors), for the purpose of handling of the violation or breach.
The legal basis under EU law for processing personal information for the purpose of handling instances of abusive use of the Service is our legitimate interests in defending and enforcing against violations and breaches that are harmful to our business.
We will share personal information if we are legally required to do so.
We will share any information we are required to by a judicial, governmental or regulatory authority.
The legal basis under EU law for processing personal information where we are legally required to share it, is our legitimate interests in complying with mandatory legal requirements imposed on us.
We will share personal information with third parties in any event of change in our structure.
If the operation of our Service is organized within a different framework, or through another legal structure or entity (such as due to a merger or acquisition), we will share information only as required to enable the structural change in the operation of the business.
The legal basis under EU law for us sharing personal information in the event of a change in our corporate structure is our legitimate interests in our business continuity.
SECURITY AND DATA RETENTION
We will retain Registration Information while the User is engaged with us. We do not retain Influencer Information over time.
We will retain Registration Information for as long as the User is engaged under a service agreement with us. Thereafter, we will still retain it as necessary to comply with our legal obligations, resolve disputes, establish and defend legal claims and enforce our agreements. Influencer Information is processed only instantaneously when data is presented to our Users through the Platform and is not retained by IMAI.
We implement measures to secure personal information.
We implement measures to reduce the risks of damage, loss of information and unauthorized access or use of information, such as secured HTTP. However, these measures do not provide absolute information security. Therefore, although efforts are made to secure personal information, it is not guaranteed, and one cannot expect that the Service be immune from information security risks.
ADDITIONAL INFORMATION FOR INDIVIDUALS IN THE EU/EEA
IMAI is the data controller of the personal information processed by the Service.
The following is the data controller for the purposes of the personal data we collect via the Platform:
38 Habarzel St. 6971054 Tel Aviv, Israel
Email: [email protected]
Information we collect will generally be processed within the EU/EEA and in Israel which is recognized by the European Commission as having adequate protection for personal data.
If we transfer personal information from the EU/EEA to other jurisdictions outside the EU/EEA, we will do so using adequate safeguards determined by the EU Commission, such as EU Standard Contractual Clauses. However, this does not apply to Influencer Information that we make available to Users that are located in jurisdictions outside the EU/EEA. In that case, the Influencer Information is based on content that the Influencer has already manifestly made public to global audience.
You have certain rights to access, update or delete your information, obtain a copy of your information, and object or restrict certain data processing activities.
If you are in the EU/EEA, you have the following rights under the GDPR:
Right to Access your personal data that we process and receive a copy of it.
Right to Rectify inaccurate personal data we have concerning you and to have incomplete personal data completed.
Right to Data Portability, that is, to receive the personal data that you provided to us, in a structured, commonly used and machine-readable format. You have the right to transmit this data to another service provider. Where technically feasible, you have the right that your personal data be transmitted directly from us to the service provider you designate.
Right to Object, based on your particular situation, to using your personal data on the basis of our legitimate interest. However, we may override the objection if we demonstrate compelling legitimate grounds, or for the establishment, exercise of defense of legal claims.
Right to Restrict the processing your personal data (except for storing it) if you contest the accuracy of your personal data, for a period enabling us to verify its accuracy; if you believe that the processing is unlawful and you oppose the erasure of the personal data and request instead to restrict its use; if we no longer need the personal data for the purposes outlined in this Policy, but you require them to establish, exercise or defense relating to legal claims, or if you object to processing, pending the verification whether our legitimate grounds for processing override yours.
Right to be Forgotten. Under certain circumstances, such as when you object to us processing your data and we have no compelling legitimate grounds to override your objection, you have the right to ask us to erase your personal data. However, we may still process your personal data if it is necessary to comply with a legal obligation that we are subject to under laws in EU Member States or for the establishment, exercise or defense of legal claims.
If you wish to exercise any of these rights, contact us at [email protected]
We reserve the right to ask for reasonable evidence to verify your identity before we provide you with information. Where we are not able to provide you with information that you have asked for, we will explain the reason for this.
You have a right to submit a complaint to the relevant supervisory data protection authority.
Subject to applicable law, you have the right to lodge a complaint with your local data protection authority. If you are in the EU, then according to Article 77 of the GDPR, you can lodge a complaint to the supervisory authority, in particular in the Member State of your residence, place of work or place of alleged infringement of the GDPR. For a list of supervisory authorities in the EU, click here.
CHANGES TO THIS PRIVACY NOTICE
Last Update: February 16th, 2023.