PRIVACY POLICY

Protecting and respecting data privacy is important to InfluencerMarketing.ai (“IMAI,” “we,” “us,” or “our”). In this privacy policy (“Privacy Policy”), we describe how we collect, use, and disclose information that we obtain about visitors and registered users who use or otherwise interact with the Influencer Marketing Ai platform (“Platform” or the “Service”), which is operated by LEADERS.

 

Your use of our Platform or Service, and any dispute over privacy, is subject to this Privacy Policy, our Terms of Service, and any other agreement you may have with IMAI. As used in this Privacy Policy, “Personal Information” is any information that we can reasonably use to identify you.

 

In short, we collect data about wide range of influencers around the world – including but not limited to, Tik Tok, YouTube and Instagram users who have become popular with a sizeable number of followers (“Influencer(s)”). We process this information to provide our Platform users, which are representatives of companies and brands (“User(s)”), information about Influencers and their online performance. This helps our Users analyze and determine which Influencers they may want to engage based on their marketing needs and business activities.

 

California Residents: Additional information for California residents may be found here

 

EU/EEA Residents: Additional information for individuals in the EU/EEA may be found here

 

 

Information We Collect And How It Is Collected

We collect Personal Information solely for business purposes.   We collect Personal Information about you directly from you, from third-party sources, and automatically through your use of our Platform. Furthermore, we may combine the Personal Information that we collect from various sources.

  • Information we collect directly from you through our Platform. The information we collect directly from you includes, for example, your name and email address. We will also collect any other information that you choose to provide to us through our Platform.
  • Public information generated by the Influencer’s online activities. We collect publicly available information that is generated by the Influencer’s online activities on social media platforms, including, Instagram, TikTok and YouTube.  This public information about Influencers includes their name (and social media nickname if any), general location (country/state), social media profile image, gender, personal characteristics, social media content posted by the Influencer (including hashtags and brands advertised by the Influencer), and social media performance data (e.g., number of followers, engagement rate, likes over time, assessed follower-credibility and follower demographics). We refer to this information as “Influencer Information.” We process this information to help Users to search for desired Instagram, TikTok and YouTube Influencers across various search parameters.
  • Information we collect automatically through tracking technologies. We and our service providers automatically collect information through your use of our Service using cookies and other technologies. This information may include, without limitation, information about your operating system; settings and system configurations; device IDs; push notification tokens; IP address; device model; the webpages you access within our Service; the website that led you to our Service; the website to which you go after leaving our Service; the number of times you access our Service, including the dates and times you do so; and other Service usage data.

How We Use Your Information (Business Purpose)

Providing Our Services: We collect and process Users’ basic contact information to allow them to access and use the Platform. We collect and process a User’s name, email address and chosen password, to authenticate User access to the Platform. We refer to this data as “Registration Information.” 

The legal basis under EU law for collecting and processing your Registration Information is our legitimate interest in operating and managing User access to the Platform.

Customized Experience: To tailor the content and information that we may send or display to you, to offer personalized help and instructions, and to otherwise personalize your experiences while using the Service.

Connecting Influencers and Users: As noted above, we process Influencer Information to help Users to search for desired Instagram, TikTok and YouTube Influencers across various search parameters.

The legal basis under EU law for collecting and processing Influencer Information is our legitimate interest in providing sophisticated influencer search capabilities that facilitate the needs of Users to find a social media Influencers suitable for their needs – so that they may connect.

Data consumption: We collect and process metrics about the data that each User consumed on our Platform to gauge data consumption by the User.

The legal basis under EU law for collecting and processing your Registration Information is our legitimate interest in determining business costs and profitability of the User.

We collect information about Influencers, including aggregated statistics about their social media activities and performance.

Marketing and Communications. To provide you with news and newsletters, research, and other items of interest.

Surveys. To administer surveys and questionnaires, such as for market research or customer satisfaction purposes.

Research and Analytics. To analyze how users interact with our Platform, and for other research, analytical, and statistical purposes.

Protecting Rights and Interests. To protect our rights and interests as well as the rights and interests of our users and any other person, as well as to enforce this Privacy Policy and our Terms of Service.

Legal Compliance. To comply with applicable legal or regulatory obligations, including informal requests from law enforcement or other governmental authorities.

With Whom We Share Your Data (Third Parties)

We will not share your information with third parties, except in the events listed below or when you provide us your explicit and informed consent.

  • Affiliates. We may disclose information to any current or future affiliates, parent companies, or subsidiaries of IMAI. 

The legal basis under EU law for us sharing personal information in the event of a change in our corporate structure is our legitimate interests in our business continuity.

  • Service Providers. We may disclose your information to our vendors, service providers, agents, or others who perform functions on our behalf.  For example, we will process Personal Information with the assistance of our service providers who assist us with the internal operations of the Service, such as Google Cloud. These companies are authorized to use Personal Information in this context only as necessary to provide these services to us and not for their own purposes.
  • Users. We will share Influencer Information with our Users via our Platform.  We will share Influencer Information with our Users to allow them to consider collaborating with different Influencers.

We may also disclose your information in the following ways:

    • Business Transfers. We may disclose information to another entity if we are or may be acquired by or merged with another company, if we sell or transfer a business unit or assets to another company, as part of a bankruptcy proceeding, or as part of any other similar business transfer. If the surviving entity involved in such a transfer is not IMAI, in accordance with applicable law, the surviving company may use the information we collect about you pursuant to its own privacy policies, which may be different from this Privacy Policy.
    • Protecting Rights and Interests. We may disclose information where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Service or this Privacy Policy, or as evidence in litigation in which we are involved.
  • Legal Compliance. We may disclose your information to comply with applicable legal or regulatory obligations, including as part of a judicial proceeding; in response to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request, whether formal or informal, from law enforcement or a government official.  Further, we will share Registration Information with competent authorities and other third parties (such as legal counselors and advisors) if a User has abused its right to use the Service, or violated any applicable law.

The legal basis under EU law for processing Personal Information for the purpose of handling instances of abusive use of the Service is our legitimate interests in defending and enforcing against violations and breaches that are harmful to our business.

The legal basis under EU law for processing personal information where we are legally required to share it is our legitimate interests in complying with mandatory legal requirements imposed on us.

  • Aggregate and De-Identified Information. We may disclose aggregate, anonymous, or de-identified information about you for marketing, advertising, research, compliance, security or other purposes.

Security and Data Retention

We will retain Registration Information while the User is engaged with us. We do not retain Influencer Information over time.

We will retain Registration Information for as long as the User is engaged under a service agreement with us. Thereafter, we will still retain it as necessary to comply with our legal obligations, resolve disputes, establish and defend legal claims and enforce our agreements. 

We implement measures to secure Personal Information.

We implement measures to reduce the risks of damage, loss of information and unauthorized access or use of information, such as secured HTTP. However, these measures do not provide absolute information security. Therefore, although efforts are made to secure personal information, it is not guaranteed, and one cannot expect that the Service be immune from information security risks.

Use of Google Workspace APIs

We explicitly affirm that Google Workspace APIs are not used to develop, improve, or train generalized AI and/or ML models.

In our use of Google Workspace APIs, we strictly adhere to the intended purposes of these APIs, which is to enhance our service functionality and user experience. We do not use any data obtained through Google Workspace APIs for the development, improvement, or training of generalized artificial intelligence (AI) or machine learning (ML) models.

Our commitment to data privacy and ethical use of technology extends to ensuring that information accessed via Google Workspace APIs is used solely for the specific, limited purposes outlined in our service agreement and this privacy policy.

Additional Information for Individuals in the EU/EEA

InfluencerMarketing.ai is the data controller of the personal information processed by the Service.

The following is the data controller for the purposes of the personal data we collect via the Platform:

InfluencerMarketing.ai Ltd
38 Habarzel St. 6971054 Tel Aviv, Israel
Email: [email protected]

Cross-border transfers

Information we collect will generally be processed within the EU/EEA and in Israel which is recognized by the European Commission as having adequate protection for personal data.

If we transfer personal information from the EU/EEA to other jurisdictions outside the EU/EEA, we will do so using adequate safeguards determined by the EU Commission, such as EU Standard Contractual Clauses. However, this does not apply to Influencer Information that we make available to Users that are located in jurisdictions outside the EU/EEA. In that case, the Influencer Information is based on content that the Influencer has already manifestly made public to global audience.

You have certain rights to access, update or delete your information, obtain a copy of your information, and object or restrict certain data processing activities.

If you are in the EU/EEA, you have the following rights under the GDPR:

Right to Access your personal data that we process and receive a copy of it.

Right to Rectify inaccurate personal data we have concerning you and to have incomplete personal data completed.

Right to Data Portability, that is, to receive the personal data that you provided to us, in a structured, commonly used and machine-readable format. You have the right to transmit this data to another service provider. Where technically feasible, you have the right that your personal data be transmitted directly from us to the service provider you designate.

Right to Object, based on your particular situation, to using your personal data on the basis of our legitimate interest. However, we may override the objection if we demonstrate compelling legitimate grounds, or for the establishment, exercise of defense of legal claims.

Right to Restrict the processing your personal data (except for storing it) if you contest the accuracy of your personal data, for a period enabling us to verify its accuracy; if you believe that the processing is unlawful and you oppose the erasure of the personal data and request instead to restrict its use; if we no longer need the personal data for the purposes outlined in this Policy, but you require them to establish, exercise or defense relating to legal claims, or if you object to processing, pending the verification whether our legitimate grounds for processing override yours.

Right to be Forgotten. Under certain circumstances, such as when you object to us processing your data and we have no compelling legitimate grounds to override your objection, you have the right to ask us to erase your personal data. However, we may still process your personal data if it is necessary to comply with a legal obligation that we are subject to under laws in EU Member States or for the establishment, exercise or defense of legal claims.

Exercising your rights: If you wish to exercise any of these rights, contact us at [email protected] 

We reserve the right to ask for reasonable evidence to verify your identity before we provide you with information. Where we are not able to provide you with information that you have asked for, we will explain the reason for this.

You have a right to submit a complaint to the relevant supervisory data protection authority.

Subject to applicable law, you have the right to lodge a complaint with your local data protection authority. If you are in the EU, then according to Article 77 of the GDPR, you can lodge a complaint to the supervisory authority, in particular in the Member State of your residence, place of work or place of alleged infringement of the GDPR. For a list of supervisory authorities in the EU, click here.

Our Platform is Not Designed for Children

As noted in our Terms of Service, our Platform is designed for individuals who are at least eighteen (18) years of age.

Contact Us

If you have questions about this Privacy Policy or any privacy aspects of our Platform, please contact us at:

InfluencerMarketing.ai Ltd
38 Habarzel St. 6971054 Tel Aviv, Israel
Email: [email protected]

Additional Information For California Residents 

This notice is provided to comply with the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, the “CCPA”) and any terms defined in the CCPA have the same meaning when used in this notice.  As used in this section, “personal information” means information that meets the definition of “personal information” as set forth in the CCPA and is not otherwise excluded from the scope of the CCPA (e.g., publicly available information).

A California Resident’s Rights Under the CCPA

California residents have the below rights under the CCPA.  

Right to Know 

You have a right to submit a verifiable request for copies of your personal information that IMAI has held over the past 12 months, free of charge, including: 

  • The categories of personal information that we have collected. 
  • The categories of sources from which we collected personal information. 
  • The business or commercial purpose for collecting, selling, or sharing personal information. 
  • The categories of third parties to whom we disclose personal information.
  • The specific pieces of personal information we have collected. 

Right to deletion

At your request, we will delete your personal information unless we need to keep such information for legal or business purposes and/or to provide services or further the relationship with us that you have requested (including, but not limited to your role as an employee or other employment or business relationship). 

 

Right to opt out of sale or sharing

Subject to certain business and legal exceptions, including those noted above, you may request that we stop selling or sharing your personal information for cross-context behavioral advertising.

Right to correct 

We will use commercially reasonable efforts to comply with your request to correct any inaccurate personal information. 

Right to limit the use and disclosure of Sensitive Personal Information

Subject to certain business and legal exceptions, including those noted above, you may request that we limit the use and disclosure of sensitive personal information, as that term is defined under the CCPA (e.g., social security number, driver’s license number, passport number, account log-in information, and a precise geolocation). 

Right to data portability 

At your request, and subject to certain exceptions, we will provide you free of charge with any of your personal information that we hold, and will provide it in a structured, commonly used and machine-readable format. 

Right to nondiscrimination 

You are entitled to exercise the rights described above free from discriminatory treatment prohibited by the CCPA.

Categories of personal information we may collect

The categories of personal information that we may collect about you are]:

  • Name
  • Phone number(s)
  • Email address (es)
  • Mailing address(es)
  • User ID(s), online identifiers, and log-in credentials
  • Internet Protocol addresses
  • IMAI’s products or services purchased, obtained, or considered; and other purchasing or consuming histories or tendencies 
  • Date of birth
  • Internet activity information, such as browsing and search history, and interactions with websites and applications, our systems, and networks
  • Geolocation data
  • Inferences, including inferences drawn from any of the information identified above, to create a profile about you, such as a profile that reflects your pronoun preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes   

Sources from which personal information may be collected

In addition to the sources described above (see “Information We Collect And How It Is Collected”), we may also obtain personal information about you from the following sources:

  • Public sources 
  • Third parties that perform services for us or on our behalf
  • You or your representative(s), including your employer, if your employer is a client of ours
  • Government agencies
  • Automated technologies 

Purposes for collecting personal information

In addition to the purposes described above (see “Information We Collect And How It Is Collected” and “How We Use Your Information (Business Purpose)” above), we may collect your personal information for the following additional business and/or commercial purposes:

  • Marketing and communications 
  • Training and quality-control 
  • Customer education 
  • To provide a customized and personalized list of our products and services that may interest you 
  • To conduct business analysis, planning and reporting
  • To verify your identity 
  • To protect you (e.g., to protect you against fraudulent or illegal activity) 
  • To maintain the accuracy of our records 

 

Disclosures to third parties

 

As noted above in the section “With Whom We Share Your Data (Third Parties)” above, we may disclose your personal information with the following third parties:

  • Affiliates. We may disclose information to any current or future affiliates, parent companies, or subsidiaries of IMAI. 
  • Service Providers. We may disclose your information to our vendors, service providers, agents, or others who perform functions on our behalf.
  • Users. We will share Influencer Information with our Users via our Platform.  We will share Influencer Information with our Users to allow them to consider collaborating with different Influencers.

Exercising your California privacy rights

IMAI will respond to permitted CCPA requests in accordance with applicable laws if it can verify the identity of the individual submitting the request.  

You may submit a CCPA request by emailing [email protected] or filling out this form .  

Changes and Updates to this Privacy Policy

This Privacy Policy is reviewed periodically and updated to reflect any changes.  Your provision of Personal Information to use after any change in this policy will constitute your acceptance of such changes. 

 

Privacy Policy will always be accessible at: https://influencermarketing.ai/privacy-policy

 

Last Update: Jan 14th, 2025.