Tagging has been all the rage on social media ever since the first hashtag was used in 1988 on a platform known as Internet Relay Chat for group messaging. The purpose of the tag is to be able to find content related to that word or phrase, similar to looking up a term in the dictionary or encyclopedia. 

Today, tagging is a super important tool for brands that are marketing themselves on social media. One of the biggest mistakes that a lot of brands make is overtagging. They want as many people as possible to see their post, so they add a million tags and eventually, the text doesn’t make sense! Too many tags definitely causes most social media users to look the other way. They are looking for cool and unique tags that make them think, and will also make them click through. 

So how can you ensure that your tags are on-point?

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Align your tags with your campaigns and strategy

It’s good to think strategically about the tags that will bring the post or campaign the highest degree of credibility. One recommended way of discovering the best tags is to use an influencer marketing technology platform like IMAI’s, or to manually search the tags that you want to use on the social network to see how common or unique it is, and to discover if there is any unwanted content that might be associated with it (you’d be surprised…). While checking each tag manually can be time consuming (which is why it’s recommended to use an influencer marketing technology platform), it’s definitely an essential step in ensuring that your content is reaching the right audiences and even has the potential to go viral (we hope!).

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Develop unique hashtags for your brand

One of the coolest parts of a successful social media campaign is the hashtag. They really show how much thought your marketing team put into the campaign and can really attract the attention of potential consumers. Carefully brianstorm the type of tag that you’d like to generate and the elements that it must have. A lot of brands want their name in the tag, but it doesn’t always have to be so obvious. You can try a play on words or word association games to arrive at an awesome hashtag. If you get one that sticks, people all over the internet will be using it!

Tagging people – a curse in disguise?

Some influencers LOVE to be tagged; others will block your content because of it. One of the most important things to know about tagging influencers or thought leaders in your content is that you should check first if others have done something similar. Look through their posts to see how many tags they’ve got. If they haven’t got very many, tagging them might not be a good idea and could even piss them off. If they have a bunch, jump on the thought leader bandwagon and start tagging. You can also liaison directly with the influencer to ask their permission to tag beforehand, which a lot of creators appreciate so that related content doesn’t catch them totally off guard.

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Where do the hashtags go?

This may be the end-all-and-be-all question of social media strategy. Hashtags used to be placed within the text, but now the dominant school of thought is that they should be placed at the end of post. When reading a post, most internet users do not stop reading to click on the tag – this disrupts the flow. They would rather complete reading the post and then check out the related tags to see if there is anything relevant. Another common strategy nowadays (especially on LinkedIn and Facebook) is to add the tags in the comments. This is meant to encourage engagement with the post by getting more people to click on the comments, but it has become so ubiquitous that it doesn’t always produce the desires results, and then you might look like you’re trying too hard.

Tagging is a delicate art that only those who spend a good deal of their time on social media can master. That’s why using an influencer marketing tool like our’s at IMAI can be a big help in locating the right tags for your campaign.