TikTok Benchmarks Of Leading Businesses And Brands

Hand scrolling TikTok app

TikTok continues to be a popular influencer brand platform and this is evident from the benchmark score of various businesses. Data for determining the benchmark score was collected throughout February 2020 but it gives great insights into TikTok trends.


Sports Media

Sports media accounts boast the largest number of followers on the influencer marketing platform. The average number of followers of a social media account is approximately 1.6 million. And the number of likes is 61,231,565. But the amazing thing is that an account posts only 535 videos on average and generates 109,162 likes per video.



It is also doing well on the white-label influencer marketing platform. The top performers in this sector have 1.5 million followers on average and each account has an average of 17,714,836 likes. Here you can see that television accounts have fewer followers and likes than sports media, but you should also know that television accounts have only 222 videos on average and they received 135,610 likes per video.


Pro Sports Leagues

These accounts have 1.2 million followers and 20,300,886 likes. They posted 629 videos on average and each video received 70,421 likes. NBA is the most popular of all leagues in influencer marketing searches. It boasts 9,300,000 followers and 167,084,343 likes. But they have lesser likes (59,801) per video. It could be due to posting more videos (2,794).


News and Media

Seventeen tops the news and media account on TikTok. It has 3,000,000 followers and it boasts 12,530,854 likes for 352 videos with each video generating 35,599 likes per video. But the average number of followers of the top 20 news and media accounts is 754,035. They have an average of 12,301,922 likes for an average of 248 videos with a video generating an average of 49,181 likes. And this data makes an impressive influencer marketing dashboard for any news and media account.


Download and Revenue

In February 2020, TikTok has 18 million iOS downloads and which is quite bigger than the previous months. TikTok was the most downloaded non-gaming application on the iOS platform. While its Android ranking isn’t as exciting but it is continuously rising in Google Play rankings. In revenue, TikTok raised approximately $4 million in February 2020. TikTok influencers also reported an increase in their profit.


Where do you stand in TikTok influencer marketing? Brands are making money on TikTok, and if you are still struggling to get visibility, followers, and likes then you should give a serious look at your marketing campaigns.





TikTok’s impacts on business


TikTok has had a profound impact on businesses across the globe. With over 800 million active users, businesses have an unprecedented opportunity to increase their brand visibility and engagement with potential customers. As a short-form video platform, TikTok allows businesses to produce creative content that grabs the attention of viewers and encourages them to become active participants in conversations or to purchase their products<span data-offset-key=”hoi3-85-0″> and services. This can be particularly powerful when it comes to targeting younger demographics, who are the most active users on the platform.

Moreover, TikToks analytics tools have made it easier for businesses to track the performance of their content and ads. This has enabled them to get valuable insights into the behaviors and interests of their target audiences and to adjust their strategies accordingly. With the platform’s effective targeting capabilities, businesses have also been able to spread their message to specific audiences, which makes it much more efficient than other social media platforms.

Finally, the low cost of advertising on TikTok has allowed businesses of all sizes to access the platform—making it an effective and cost-efficient promotion tool for small businesses looking for economical marketing solutions.

In short, TikTok has the potential to be a powerful tool for businesses of all sizes. Its combination of creative content and targeted outreach has made it an attractive tool for engaging and converting customers, as well as providing valuable analytics insights. It is no wonder that many businesses are turning to TikTok for their marketing needs.



Find TikTok influencers easily on Imai


Imai platform interface


Finding TikTok influencers on Imai is quite straightforward and easy.

1. Open the Imai homepage and click on theDiscover tab.

2. On the next page click on theInfluencers tab and type in your keywords related to the topic of interest.

3. After you type in your keywords, Imai will generate a list of relevant TikTok influencers.

4. Once you get a list of influencers, you can view their TikTok profiles by clicking on theProfile tab.

5. You can then contact the influencers directly and inquire about pricing, contract terms, and other mutual details.

Using Imai to find TikTok influencers is easy and efficient and allows you to quickly contact them and build a longterm collaboration.



Frequently asked questions about TikTok Benchmarks Of Leading Businesses


Q. What are the most important metrics to consider when assessing TikTok’s performance?

Answer: The most important metrics to consider when assessing TikTok performance are user engagement rate (how many followers are actually engaging with your content), follower growth rate (how rapidly are you gaining followers), and post reach (how far are your posts spreading).


Q. What are the typical benchmark metrics for top business accounts on TikTok?

Answer: The typical benchmark metrics for top business accounts on TikTok include an average user engagement rate of 1015%, an average follower growth rate of 1020% per month, and an average post reach of 5001,000 views per post.


Q. What strategies can I use to increase my follower growth rate on TikTok?

Answer: Strategies to increase your follower growth rate on TikTok include consistently posting quality content, posting regularly, interacting and engaging with other users, participating in hashtag challenges or viral trends, and utilizing influencers or sponsored posts.