track performance
Influencer Performance Tracking and Analytics
Automatically monitor influencer content, sales, and audience engagement—without spreadsheet gymnastics.
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"IMAI has been an invaluable partner for INTO THE AM. Their platform streamlines our influencer discovery process, and the team is a joy to work with. They're always responsive, collaborative, and genuinely invested in our success."
Jerome MahilumInfluencer Marketing Manager, INTO THE AM 
"We were struggling to find the right influencers for our niche. IMAI's search tools actually helped us narrow it down fast, and the team was there to guide us when we got stuck."
Rebecca DearsleySenior Brand & Influencer Executive, HERA Clothing Ltd 
"IMAI has been an invaluable partner for Crispin, streamlining our influencer discovery and management process. The team is a joy to work with. They're always responsive, collaborative, and genuinely invested in our success."
Crispin Marketing TeamCrispin.com 
"IMAI helped us become more efficient and importantly, with agility, with a greater universe of options than what we had before. The platform's analytics and insights have been game-changing for our campaigns."
Veritas TeamVeritas 
Real revenue, not guesses.
Assign a unique link or code to each Influencer and track clicks, orders, revenue, and average order size in one view. Clear tracking reveals who truly drove sales.
Every post in one place.
IMAI automatically pulls every Influencer post (stories, reels, videos) into campaign timelines. See results and deliverables at a glance; catch issues early.
Quality you can score.
IMAI Audience Score rates an Influencer’s audience from 0–100 for authenticity, location match, and reachability. Pair it with results to choose who to work with first.
How It Works
Clicks & Sales, Tracked
Unique links and codes per creator with real-time clicks, carts, orders, and revenue. Tie sales back to campaigns and creators, including first vs. repeat purchases—no blind spots.
Flexible Attribution
Choose windows (e.g., 1–30 days) and credit rules (last-click, first-click, position-based, assisted). Compare models side-by-side to see true impact and avoid over-crediting.
360° Coverage
Track UTMs, coupons, storefronts/marketplaces, and content types in one view. Consolidate results on a single timeline, de-dupe duplicates, and catch missed conversions.
Real-Time Reporting
Dashboards for ROAS, AOV, CVR, reach/ER, clicks, cost—filter by campaign, creator, platform, or region. Share live views or export when you need a deck, not a spreadsheet.
Live Links For Creators
Dashboards for ROAS, AOV, CVR, reach/ER, clicks, cost—filter by campaign, creator, platform, or region. Share live views or export when you need a deck, not a spreadsheet.
On-Time Payouts
Auto-calculate commissions from tracked revenue and deliverables. Approve, export to your accounting flow, and log statuses/tax docs—so payment day is boring (the good kind).
Frequently Asked Questions
How does IMAI attribute sales to specific creators (links, codes, UTMs, windows)?
Assign unique links/codes, tag with UTMs, and choose attribution windows/models (e.g., last-click, assisted). De-dupe events and see revenue by creator/campaign.
Q2: Can the platform auto-capture posts/stories/reels and tie them to a campaign?
Yes. Track approved handles; IMAI auto-collects content and groups it by campaign with deliverable status and timelines. Manual add/edits are supported.
What KPIs can I track out of the box?
Reach, views/impressions, engagement rate, clicks, orders, revenue, AOV, ROAS, CVR, cost—by creator, campaign, platform, and date range.
What goes into the IMAI Audience Score, and how should I use it?
Credibility (bot/fraud risk), location fit, and reachability rolled into a 0–100 score. Filter/sort by it and include in reports to show quality alongside performance.
Can I export dashboards or share live reports with stakeholders/clients?
Yes. Export CSV/PDF and share live, role-based links. You can also schedule report emails if needed.
Still have questions?
Can’t find the answer you’re looking for? Please chat to our friendly team.
MEASURE WHAT MATTERS. SCALE WHAT WORKS.
Track content, attribute sales, and trust audience quality—all in one place.
Award-winning technology
