UGC Video Ads
Source 400M+ Creators and Produce AI Avatar Videos at Scale
Source UGC creators with performance data. Produce AI avatar video ads without a film crew. Manage the full workflow in 14 days. All powered by the same intelligence as your influencer campaigns.
400M+
Creators with performance data
14 days
Brief to live UGC ads
40+
Languages for video localisation
UGC Platform Overview
Influencer Marketing Al is the UGC marketing platform that solves the two biggest problems in UGC: finding the right creators and scaling content production. As the best UGC platform for performance marketers, Influencer Marketing Al combines a real UGC creator platform (400M+ with performance data) with an AI UGC generator – so you can source authentic UGC creators and produce Al video ads at scale in the same workflow.
UGC Platform Capabilities
- Source and manage UGC creators end to end
- Meta, TikTok, and YouTube ad creative
- Vertical video, product demo, testimonial formats
- Brief, produce, and test UGC ads in one place
- User generated content platform for DTC, eComm, and SaaS
- Manage briefs, submissions, and rights
- UGC software with full workflow automation
- Best UGC platform for brands that need speed and scale
AI UGC Capabilities
- Produce authentic-looking video ads without a film crew
- Create 100+ variations in 48 hours
- Scale creative without scaling costs
- Multi-format asset generation for every channel
- AI avatar video platform: customise appearance, voice, and script
- UGC marketing tool for A/B testing creative at scale
- UGC for paid ads: AI and real creator variations in one campaign
Creator Discovery
Source UGC Creators from 400M With Performance Data First
Most UGC platforms show you creators. Influencer Marketing AI shows you creators who convert. Before you send a single brief, you get each creator’s engagement rate, audience quality score, past UGC performance, and content authenticity data.
- Engagement Rate: Benchmarked vs category average so you know exactly who outperforms their niche.
- Brief Performance History: Past UGC performance tracking data on every creator before you commit to a brief.
- Audience Quality Score: Demographics, authenticity signals, and brand suitability checks built in.
- Estimated Cost Per Conversion: Real cost-per-conversion estimates based on a creator’s actual UGC performance history.
AI AVATAR STUDIO
Produce AI Avatar Videos Without a Film Crew
When creator-produced UGC isn’t fast enough, AI avatar video fills the gap. The AI UGC generator produces brand-consistent video ads that perform like real creator content, without shoot scheduling or licensing complexity.
4.2%
Hook
71%
Completion
$1.09
CPC
Full Body and Face Customisation
Match avatar appearance, voice, and script to your brand identity.
Every Format Covered
Feed, Stories, Reels, TikTok, YouTube Shorts. Ready in 24 hours.
Performance Max and DPA
AI video ads platform for Performance Max, DPA, and standard display.
40+ Language Localisation
Localise any UGC video ad into 40+ languages without a new shoot.
Creative Workflows
From Brief to Live UGC Ads in 14 Days
Every stage of the UGC production workflow automated in a single platform, from creator matching to performance tracking.
Day 1
Brief: AI brief builder with UGC creator matching based on performance history
Day 1–2
Creator Matching: Shortlist from 400M+ creators filtered by UGC performance tracking data
Day 2–4
Outreach: Automated via UGC software. Digital contract and rights agreement
Day 4–10
Production: Creators submit via portal. AI checks brief compliance
Day 10–12
Rights: Digital rights transfer and brand approval in UGC content platform
Ongoing
Performance: UTM links, ad spend tracking, creative performance dashboard
Performance Tracking
See Which UGC Converts Before You Scale
Stop scaling UGC ads that do not work. Every UGC ad is tracked at the asset level. No manual attribution. No spreadsheets.
- Hook Rate: Are people watching past 3 seconds?
- Completion Rate by platform and UGC video ads format
- CTR vs Category Benchmark for your specific audience segment
- Cost Per Click and Cost Per Conversion per individual UGC ad
- Creative Fatigue Detection via automated UGC performance tracking
- A/B Test: AI UGC vs real UGC creators vs edited variant
Insense Alternative - Billo Alternative - Cohley Alternative
IMAI is the Insense alternative that adds 400M+ creator performance data and AI UGC production. The Billo alternative with a full influencer marketing platform built in. The Cohley alternative with consumer intelligence, campaign management, and LLM visibility in one platform.
| Features |  |  |  |  |
|---|---|---|---|---|
| UGC creator network | 400M+ with performance tracking | ~50K creators | ~5K creators | ~10K creators |
| Pre-brief performance data | ✓ Full history per UGC creator | Limited | ✕ | ✕ |
| AI UGC generator | ✓ Built-in | ✕ | ✕ | ✕ |
| AI video ads platform | ✓ Built-in | ✕ | ✕ | ✕ |
| UGC for paid ads workflow | ✓ Full-cycle UGC platform | Partial | Basic | Partial |
| Influencer marketing | ✓ Built-in workspace | ✕ | ✕ | ✕ |
| Consumer intelligence | ✓ Built-in workspace | ✕ | ✕ | ✕ |
Frequently Asked Questions
How does IMAI's UGC platform differ from Insense and Billo?
IMAI’s UGC creator network is sourced from the same 400M+ database as your influencer campaigns — giving you pre-brief performance data (engagement rate, audience quality, past UGC conversion history) that Insense and Billo don’t have. IMAI also includes an in-platform AI avatar video studio, so you can produce AI-generated UGC variants alongside real creator content. And unlike Insense or Billo, IMAI connects UGC directly to consumer intelligence and influencer campaign data.
What is the AI avatar studio and when should I use it?
The AI avatar studio generates brand-consistent video ads using AI-generated personas — without scheduling a shoot, briefing a creator, or waiting for submission approval. Use it for A/B testing hooks and angles at scale, for multilingual variants (40+ languages without re-shooting), and for filling creative gaps when real creator turnaround is too slow. Most performance teams run AI avatars for testing and real creators for hero content simultaneously.
How long does the full UGC workflow take?
From brief to live ad in 14 days with real creators. AI-generated UGC variants can be produced in minutes. IMAI’s workflow covers brief creation, AI-powered creator matching, automated outreach and digital contracts, content submission and approval, digital rights transfer, and performance tracking — all in one platform.
How does UGC performance tracking work?
Every UGC asset — whether from a real creator or AI-generated — gets a unique UTM link tracked through to conversion. The performance dashboard shows hook rate, completion rate, CTR, CPA, and creative fatigue per asset. You see which UGC creators produce your best-converting content before you scale spend.
What ad platforms does IMAI's UGC workflow support?
Meta (Facebook and Instagram — feed, Stories, Reels), TikTok (For You Page, Spark Ads), YouTube (pre-roll and mid-roll), Google Performance Max (including DPA assets), email (video thumbnails), and landing pages. Platform-specific aspect ratios (9:16, 1:1, 16:9) are generated in one click.
Does UGC performance data feed back into influencer campaign decisions?
Yes. IMAI’s shared database means a creator who produced high-converting UGC content automatically surfaces higher in influencer discovery searches for the same campaign type. Consumer intelligence signals also inform which UGC hooks and angles are most relevant to your audience right now.
Still have questions?
Can’t find the answer you’re looking for? Please chat to our friendly team.
Start Creating UGC Ads That Actually Convert
Whether you need a UGC marketing platform, creators you can trust, AI avatar capabilities, or a UGC ad platform with performance tracking, Influencer Marketing AI connects creator performance data to campaign results.
Award-winning technology
