What Are The Advantages Of Setting An Instagram Shop?
You are just a few steps away from setting your Instagram Shop on the influencer marketing marketplace. If your business is located in the supported market, has an eligible product, and complies with Instagram’s policies, you can set your shop and start selling your products.
You can do a lot with Instagram Shop….
For example, you can feature your product catalog on Instagram and curate a detailed list of shoppable products to attract more eyeballs. But it isn’t all as your business can get featured on the Instagram Shop tab on the main navigation menu of the influencer platform.
Instagram Shop is the new shopping destination….
Users love shopping on Instagram Shop as they get multiple browsing options like “Browse Shops”, “See Editors Picks”, “Explore Guides”, and “Shop Collections”. Also, Instagram helps in selecting products according to buying behavior and past preferences of the users. They can even buy products without leaving the influencer brand platform with the “Buy on Instagram” tab but it is available only for US-based brands.
It is how you can sell products on Instagram Shop….
Once your Instagram Shop is set, you will see a new “View Shop” button on your profile. Visitors can tap on this button to explore products and buy. Also, you can tag the featured products to your feed posts, Instagram Stories, IGTV videos, Reels, Guides, and Live broadcasts for influencer advertising.
If you want, you can even direct viewers from your Instagram Shop to your website with the help of a “swipe up” link that you can add to your Instagram Shop. And you are allowed to direct Instagram traffic to your site even when you have limited followers. Setting up an Instagram Shop is certainly a good step towards strengthening your influencer outreach.
You need to do more to up your sales and profit….
While setting your Instagram Shop is a bold and big step towards success but it isn’t a guarantee to success as much depends on your performance on Instagram. Here you will need a detailed content strategy to market your brand. Using influencer marketing tools could help in identifying sales opportunities and analyzing your performance.
Instagram Shop is an opportunity to capitalize on the popularity of the social networking site. If you are on Instagram but not using the e-commerce white label influencer marketing software it offers then you are certainly missing a big opportunity.