In order to stand out on social networks, brands need to create awesome content, and a lot of it. Just take Instagram, for instance. They need to create posts, stories, reels, videos and then engage with interested parties via DMs. The options for engagement on each of the major social media platforms are seemingly endless and it can be hard for brands to catch up.

That’s why brands need automation for their influencer campaigns. Here are a few ways that automation can help take a brand’s influencer marketing efforts to the next level:

Automation helps save time and costs

Carrying out an influencer marketing campaign can involve a lot of research, effort and manpower. First, you need to research the influencers, then you need to get in touch with them and negotiate the rates, and all of this before even getting them to produce content! That’s why more brands are turning to automation in order to save time and costs as well. Instead of investing funds in locating the right influencers or paying them only to not get desired results, brands can use an influencer marketing automation platform that has these capabilities to save time and cut costs. 

Interested in accessing the IMAI platform? Request a demo here

Identify and find the right influencers for your campaign

As mentioned, one of the steps that can take the longest when it comes to starting an influencer marketing campaign is locating the right influencer or influencers. There are millions of influencers out there, which is why it’s great to work with an influencer marketing automation platform like IMAI’s to discover influencers according to different parameters, like their audience’s area of interest and their geographic location. Instead of spending time researching influencers one-by-one, marketers can invest their time and effort in developing creative and catchy content and concepts for the influencers to publish.

Outreach to influencers

Another aspect that can be time consuming for brands, especially those that are managing multiple campaigns or influencers with cross-platform presences, is influencer outreach. Some influencers will only speak with potential brand partners on social media. Others only want to discuss business on the phone or via email. Therefore, brands should consider automating their outreach to save precious time and resources. Less DMs and more direct-to-consumer campaigns!

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Monitoring of campaign performance

Now this is a big one, which for many companies, seems like a walk in the park at first, but soon snowballs into a huge operation that’s difficult to manage, let alone report on. As influencer marketing budgets increase, marketers are far more accountable for campaign performance. That means that they need to keep close track of how the campaign is performing as it unfolds and afterwards. Armed with this powerful data, no one can stop a brand on its way to the top.

Measure campaign effectiveness

Finally, and this goes with the previous point. It’s really important to measure how effective the campaign has been so that it’s possible to get an understanding of what works and what doesn’t. A lot of marketers, especially those without a background in social media management, could spend days trying to determine what works and what doesn’t when it comes to their strategy. This can make campaign management, reporting and overall strategies simpler to manage and easier to implement.

All in all, automation can go a long way to take influencer marketing campaigns from a time consuming effort to a seamless method for increasingly brand engagement, loyalty and even sales!