Influencer Marketing Blog

API Influencer Marketing Integrations
API Influencer Marketing Integrations 1. Influencer discovery API Find new influencers to work with, Search & identify influencers, find 130 Million and extend influencers from

5 steps for achieving tech-driven influencer marketing success
While working with influencers brings a lot of benefits to your business, it can definitely be a complex process if it’s not managed right. From

Elon Musk bought Twitter: What you need to know
It looks like Elon Musk can really do anything. He just bought Twitter, one of the largest and most powerful social media networks, for a

Instagram is updating its algorithm to favor original content: What you need to know
Instagram is one of the top social media platforms used by influencers and brands. According to a Media Kix global marketing survey, 89% of marketers

Why discovering the right influencers is so important
According to recent data, there are between 3.2 million and 37.8 million influencers in the world. While that’s a wide range, the numbers still speak

The top influencer marketing trends for retailers
Social commerce is taking off and more brands are realizing the power of marketing their products with influencers. In order for brands to stay on

All about the upcoming influencer marketing awards
The Influencer Marketing Awards is one of the biggest moments in the influencer marketing business. The awards, which are already in their fourth year and

All about Instagram Guides and how you can use them in your marketing efforts
With a lot more competition coming from live video platforms like TikTok, Instagram is releasing cool new features to stay current and the top choice

How to implement and improve your social listening capabilities
Social listening, or monitoring and listening to what others say about your brand and your direct competitors on social media networks, can have real value

Getting your brand verified on Instagram – a must have!
Consumer brands’ online presence on social media networks continues to grow and Instagram is the predominant influencer marketing channel. 89% of marketers said that Instagram

How to manage multiple influencers at scale: Our top tips
Brands are all about influencer marketing nowadays, which means that they are managing more than one influencer campaign at a time. This can be great

Why you need automation for your influencer marketing campaigns
In order to stand out on social networks, brands need to create awesome content, and a lot of it. Just take Instagram, for instance. They

Top 10 environmental influencers
It’s increasingly clear that we need to do something to help our planet or it may not be here in the future! Millennials, Generations Y

Influencer marketing tech must haves
Influencer marketing has become a hugely profitable industry, valued at nearly $13.8 billion in 2021 alone. As brands recognize the power of thought leaders’ voices

Fake followers: What you need to know
Influencer marketing has taken off as brands’ favored strategy for generating new leads and sales due to its “word of mouth” appeal. Yet as more

Top 10 Political Influencers
Social media is known for its beauty and fitness influencers (among millions of others). But politicians are also one of the most followed groups of

The best ways to give credit to content contributors
Tagging has been all the rage on social media ever since the first hashtag was used in 1988 on a platform known as Internet Relay

How can we protect women and girls on social media
Women and girls may run social media, making up the majority of users on social networks, but increasingly are starting to feel threatened and unsafe

What is influencer fraud and how can you protect your brand?
Influencer marketing may be at the heart of future marketing trends, with over 90% of marketers noting its effectiveness, but working with creators online can

The metaverse: Understanding where your brand fits into the future of the Internet
The metaverse: Understanding where your brand fits into the future of the Internet The metaverse is all over the news (and internet) nowadays. According to

Top 10 celebrity influencers marketing NFTs
By this point, you’ve definitely heard of NFTs, or non-fungible tokens – the latest trending cryptocurrency asset. NFTs are all the rage because they can

How to discover influencers with the best target audiences for your campaign
There are SO many influencers out there! 🤯 Some estimates find that there could be as many as 38 million influencers – from mega to

Cross-platform or single-platform influencer marketing: Which is better?
Influencer marketing is all about choosing the right people to represent your brand with their community of followers. Once you get your strategy right, new

Top 10 Crypto Influencers on Social Media
Is cryptocurrency the future of banking and the global economy? Well, a lot of people seem to think so! The universe of decentralized coins and

How to Track and Measure Influencer Marketing Campaigns
By this point, influencer marketing is probably a central part of your brand’s marketing stack. That’s because, due to the COVID-19 pandemic and the rise

Social Listening is Here to Stay: Introducing Our Newest Feature!
If you haven’t heard of it yet, social listening is a method of social media data measurement that determines the popularity of a brand or

Top 10 YouTube Gaming Influencers
Video games 🎮 are a spearhead of modern culture, even ahead of cinema and music. As a result, gaming influencers have become real superstars on

Let’s Take a Deep Dive into IMAI’s Discovery Platform
We’d like to revisit one of our previous blog posts that took a deeper look at our Discovery Platform, the most comprehensive and effective solution

Top 10 Home Design & Lifestyle Influencers
Spending more time at home during the COVID pandemic has made home design and lifestyle a top priority for many

Leaders’ Solution for Marketing Aesthetic Medicine on Social Media
The Rise of Aesthetic Medicine The aesthetic medicine sector has been experiencing substantial yet silent growth 📈 over the past few years that simply cannot

Top 10: kid-fluencers
As the young generation becomes more active in the mobile device sector and developers create more child-friendly apps📱, young influencers have been stealing the spotlight.

New IMAI Discovery platform UI
Let’s travel back in time to one of our previous blog posts which dove into our Discovery platform- the Discovery platform is the best, most

Top 10: Non-Binary & Gender-Neutral Influencers
As we see IRL, the world of social media is extremely diverse. Luckily we have gotten to a point where there is content that speaks

Leaders’ Creators AR
In the 21st century, technology has become an integral part of our lives. New technological innovations📱are emerging all the time, especially in the marketing industry

Top 10 Parenting Influencers
It’s no secret that parenting is a hard work and it takes time 👩👩👧👦. Parents do their best to choose the best products, services and

New IMAI Client Dashboard UI
The IMAI client dashboard includes visualization and graphical representation of the multi-channel campaign metrics, which allow all clients to track the campaign(s) they have activated

Top 10: Pet Influencers
In many ways, animals dominate the internet- with cats being the most popular and having the largest online audiences. In fact, according to Bloomberg’s Magazine,

Ldrs Google Chrome extension
Several years ago, following the undeniable need for data, LDRS GROUP invested in technology and created IMAI 👩🏽💻- a comprehensive influencer marketing automation B2B

Top 10 Vegan Influencers
Veganism is a practice and philosophy that has grown exponentially in recent years📈. In order to heighten awareness of our health and the environment around

CAMPAIGN MANAGEMENT
Several years ago, LDRS GROUP decided to invest in technology and developed IMAI, a comprehensive influencer marketing automation B2B SAAS, enabling full management of any

Top 10: Inspirational Female Instagram Influencers of 2021
When it comes to eating healthier, exercising, improving your fashion sense, feeling better about yourself, or starting a new hobby- the possibilities are endless. As

LDRS’ Execution System
The execution platform is a 4-entry system in which the brand, the influencer and the project manager get their own interface: 1. Backend – the

Top 10 Mental Health Influencers
The most common negative mental health impacts of social media ☠️ have been determined to be: substance abuse and compulsive behaviors related to social media

IMAI: Full comprehensive solution
After years of experience and identification of a need for real data, LDRS GROUP invested in technology, creating IMAI; a full automation of influencer marketing

Top 10 Plant Influencers
Today’s “TOP TEN” concerns plant influencers.🌻 The COVID pandemic shifted our perspective about our homes and forced us to take a look at what we

IMAI: Search & analyze
After working in the influencer marketing industry for many years, LDRS GROUP chose to invest in technology and created IMAI; a comprehensive influencer marketing automation

Top 10 most promising micro influencers of 2021
As you may now know, our social data platform allows us to easily identify the best influencers in every industry, sector, age group, country, etc.

IMAI: Solving influencer marketing issues
While influencer marketing results in many benefits for the companies that use it, there are still some common issues that are important to address. 10

Top Ten Sport Influencers
Like every Sunday, today we’re giving you a taste of our influencer identification technology capabilities by showing you our weekly “TOP TEN”. Thanks to our

LDRS GROUP & IMAI: Client Dashboard
Several years ago, LDRS GROUP invested in technology and created IMAI, a comprehensive influencer marketing automation B2B SAAS, enabling full management of influencer marketing campaigns.

Top Ten Food Influencers of 2021
So, let’s talk influencers… We’ve decided to give you a sneak peek into our influencer identification tech, by showing you our weekly “TOP TEN”. Thanks

LDRS GROUP & IMAI : DISCOVERY
Several years ago, LDRS GROUP invested in technology and created IMAI, a comprehensive influencer marketing automation B2B SAAS, enabling full management of influencer marketing campaigns.

Top Ten: Fashion Influencers in France
Thanks to our social data platform, we can easily identify the best influencers in each industry, age range, country etc… It allows us to find
How To Use Your Users As YouTube Influencers?
How To Use Your Users As YouTube Influencers? User Generated Content (UGC) is a game-changer because it is unique, influential, and highly relevant. In UGC,
Know What Is Good For TikTok And What Isn’t
Know What Is Good For TikTok And What Isn’t How does it happen that some TikTok influencers do fairly well on the platform while others
TikTok Benchmarks Of Leading Businesses And Brands
TikTok Benchmarks Of Leading Businesses And Brands TikTok continues to be a popular influencer brand platform and this is evident from the
Why Is TikTok Influencer Marketing Necessary For Your Brand?
Why Is TikTok Influencer Marketing Necessary For Your Brand? If you are targeting a younger audience then you should look no further than TikTok. It
How Is TikTok’s “For You” Page Different From Instagram’s “Explore” Page?
How Is TikTok’s “For You” Page Different From Instagram’s “Explore” Page? TikTok will feature your content on the “For You” page if your content achieves
A Detailed Guide To The Byte Partner Program
A Detailed Guide To The Byte Partner Program Byte Partner Program is a serious attempt by Byte to attract influencer marketing companies and others. In
What Are The Important Factors In Social Media Monitoring?
What Are The Important Factors In Social Media Monitoring? Social media influencer marketing is bubbling with activities and if you aren’t tuned in to the
A Beginner’s Guide To Advertising On Spotify
A Beginner’s Guide To Advertising On Spotify With 271m users, including 124m subscribers, and a presence in 79 markets, Spotify is the biggest driver of
8 Incredible Fitness Influencers To Subscribe
8 Incredible Fitness Influencers To Subscribe It isn’t difficult to find YouTube influencers as there are many but when it comes to choosing only
7 Yoga YouTubers Influencing Both Yoga Fans And Customers
7 Yoga YouTubers Influencing Both Yoga Fans And Customers Yoga is the latest online fitness trend as evident from the increasing number of YouTube influencers
How To Become A Gaming Influencer On Livestream Platforms?
How To Become A Gaming Influencer On Livestream Platforms? Influencer advertising, gaming, and live streaming can go together and make a profitable venture that can
Finding Customers In The Booming Gaming Industry
Finding Customers In The Booming Gaming Industry The gaming industry revenue for 2020 was predicted to be around $120 billion and it is a huge
Learn To Build Your Brand
Learn To Build Your Brand You could have a website and presence on multiple influencer marketing marketplace but it won’t make you a brand until
A Beginner’s Guide To Twitch Marketing 2021
A Beginner’s Guide To Twitch Marketing 2021 Amazon-owned Twitch is a live streaming platform with 15 million daily active users. Popular for video game live
Budget Friendly Influencer Marketing Tools For All Needs
Budget Friendly Influencer Marketing Tools For All Needs Viral video content can do magic in social media influencer marketing and the good thing is that
What Are Your Concerns With Instagram Checkout Feature?
What Are Your Concerns With Instagram Checkout Feature? Instagram Checkout has converted Instagram into an influencer marketing marketplace. It is a two-step process to convert
How To Maintain Your Instagram Aesthetic Appeal While Sharing Your Reels On Your Profile?
How To Maintain Your Instagram Aesthetic Appeal While Sharing Your Reels On Your Profile? Now you can boost your influencer marketing stat using Instagram Reels
Why Do You Need An Influencer Media Kit?
It will be wrong to say that it is only big influencer marketing companies that can be benefitted from a media kit. Macro and nano-influencers
How To Write A Pitch Email To Brands For Influencer Marketing?
How To Write A Pitch Email To Brands For Influencer Marketing? If you aren’t pitching enough to brands, you’re likely to lag behind those that
7 Tips To Find Big Brands For Influencer Marketing
7 Tips To Find Big Brands For Influencer Marketing Influencers get paid for their content but finding brands has never been an easy job even
8 Money Making Tips For Content Creators
8 Money Making Tips For Content Creators Many content creators are making a good amount through their posts. You can easily find Instagram influencers that
A Beginner’s Guide To TikTok Marketing
A Beginner’s Guide To TikTok Marketing TikTok needs no introduction as it has already become popular with people of all ages, professions, and walks of
Being Authentic Could Help In Growing Your Instagram Account, Followers, And Brand
Being Authentic Could Help In Growing Your Instagram Account, Followers, And Brand If you become authentic in expressing your thoughts, feelings, and experiences, you can
How To Build An Effective Social Media Strategy Using UGC?
How To Build An Effective Social Media Strategy Using UGC? If you can leverage user-generated content (UGC), you can strengthen your content strategy and influencer
What Makes Instagram The Best Influencer Marketing Marketplace?
What Makes Instagram The Best Influencer Marketing Marketplace? Instagram is the right influencer brand platform to start your marketing with and there are reasons to
Changing Face Of Instagram From Social Media To Social Shopping
Changing Face Of Instagram From Social Media To Social Shopping Instagram has shifted into the e-commerce space where it provides a unique shopping experience with
What Is The Role Of Customized Instagram Fonts In Influencer Marketing?
What Is The Role Of Customized Instagram Fonts In Influencer Marketing? Custom Instagram fonts can be used like influencer marketing tools as they can spice
5 Strategies To Target Gen Z In 2021
5 Strategies To Target Gen Z In 2021 If you are targeting Gen Z, you need to adopt a different approach as this generation is
7 Noticeable Differences Between Instagram Reels And TikTok
7 Noticeable Differences Between Instagram Reels And TikTok Instagram Reels has many similarities with TikTok but it is a different white label influencer marketing platform.
Understanding Instagram Algorithm In Five Steps
Understanding Instagram Algorithm In Five Steps If you are trying to figure out facts from fiction about the Instagram algorithm then you should start with
7 Instagram Aesthetics Trend To Follow In 2021
7 Instagram Aesthetics Trend To Follow In 2021 The new aesthetic trends have made Instagram feeds more creative and engaging than ever before. But there
What Is Instagram Stories Takeover And How Is It Beneficial For Creators?
What Is Instagram Stories Takeover And How Is It Beneficial For Creators? Instagram Stories takeover is a great idea to increase your influencer outreach and
What Is Instagram Stories Takeover And How Is It Beneficial For Creators?
What Is Instagram Stories Takeover And How Is It Beneficial For Creators? Instagram Stories takeover is a great idea to increase your influencer outreach and
8 Predictions For Instagram Reels For 2021
8 Predictions For Instagram Reels For 2021 Instagram Reels look similar to TikTok but it will be too early to say that Instagram Reels can
7 Influencer Marketing Trends To Follow In 2021
7 Influencer Marketing Trends To Follow In 2021 Good news is coming for influencer marketing companies. It is expected to become a $15 billion industry
9 Ready-To-Use Apps For Instagram Stories
9 Ready-To-Use Apps For Instagram Stories While Instagram Stories apps look sufficient to create interesting stories that increase engagement, drive traffic, and boost sales. But
Know What Is Trending In Instagram In 2021
Know What Is Trending In Instagram In 2021 In 2021, Instagram has lined up many jobs to improve user engagement with its influencer marketing platform.
When Should You Post On Facebook In 2021 For Maximum Engagement?
When Should You Post On Facebook In 2021 For Maximum Engagement? If you want to boost engagement, drive traffic, add new followers to your Facebook
Why Should You Start Promoting Your Business With Facebook Stories?
Why Should You Start Promoting Your Business With Facebook Stories? It’s high time you start using Facebook Stories for white label influencer marketing because Facebook
Why Do You Need Instagram Shopping Reels?
Why Do You Need Instagram Shopping Reels? Brands can enhance the shopping experience of their buyers with the Shopping in Instagram Reels feature on Instagram.
6 Predictions For Social Media Marketing In 2021
6 Predictions For Social Media Marketing In 2021 It was the online market that saved businesses from bankruptcy in the year 2020 and it continues
When Should You Make Your Instagram Posts In 2021?
When Should You Make Your Instagram Posts In 2021? Instagram is prioritizing “new” content on users’ feeds and if you can find the right time,
6 Tips For Optimizing Your Hashtag
6 Tips For Optimizing Your Hashtag Instagram hashtags are important as they increase the visibility of posts and stories that lead to an increase in
6 Most Important Factors In Instagram Algorithm
6 Most Important Factors In Instagram Algorithm The Instagram algorithm considers user engagement and interaction as strong indicators of social media influencer marketing. If you
What Are The Advantages Of Setting An Instagram Shop?
What Are The Advantages Of Setting An Instagram Shop? You are just a few steps away from setting your Instagram Shop on the influencer marketing
What Should You Know About Instagram Reels Feature?
What Should You Know About Instagram Reels Feature? Instagram Reels resemble TikTok in many ways. They are short and crisp videos but you can do
6 Tips For Writing A Good Instagram Bio
6 Tips For Writing A Good Instagram Bio The first thing your visitor see in your Instagram profile is your bio and if your Instagram