How Is Whitelisting Related To Influencer Advertising?
Social media influencer marketing is a profitable venture for influencers but there is a darker side to this venture. Your influence on your followers will diminish with every brand-oriented post. Also, Instagram has added more filters to its algorithm.
If you feel that your organic posts don’t work like before then it is due to the tired eyes of your followers and the rigid algorithm of Instagram. And it isn’t going to change anytime soon. But you can do Whitelisting that is a different way of white label influencer marketing.
What is Whitelisting?
It involves branding partners getting access to advertising permissions from their influencers. You can allow the brands you are working with to advertise their businesses using your handle and/or content and/or audiences. Many b2b tech influencers are Whitelisting to benefit their brand partners. Here’re the benefits of Whitelisting.
- Fresh content all the time
With Whitelisting, you can serve interesting content to your followers. The content prepared under Whitelisting is also called dark posts because it won’t show up on your personal page. Labeled as sponsored content, it will feature in the newsfeeds of your followers. It will allow you to do more branding work for influencer advertising without exhausting your followers.
- Lookalike Audiences
Lookalike Audiences are people whose interests match with that of your followers. It is a win-win situation for both the influencers and brands as both get new followers and markets to target. Your branding partner will leverage your content to target Lookalike Audiences. It will increase your influencer outreach as the targeted audiences will see your content and become your followers.
- Increase your acceptance
Whitelisting will make your content visible to a wide range of audiences that could be your potential followers. With your content reaching out to more people, it will certainly to increase your influencer marketing search.
Things to consider before Whitelisting
The first thing you should keep in mind is that Whitelisting is still a new concept hence many brands are unaware about its working. In this situation, they will try manipulating the process to get weightage. For the best influencer marketing, you should get involved in the process.
One important thing about the process is that you shouldn’t share your passwords with your brand partners. Also, you should be careful about sensitive data related to your social media accounts. While sharing data could be essential for influencer marketing reporting but you should be careful about the safety of your data.