Several years ago, LDRS GROUP invested in technology and created IMAI, a comprehensive influencer marketing automation B2B SAAS, enabling full management of influencer marketing campaigns. This technology offers several capabilities and caters to all the parties involved in executing a campaign; namely the influencers, the clients and the project managers. This AI automated platform revolutionized influencer marketing‼️
To give you a bit more details- the technology is divided into four distinct platforms: the discovery, the client dashboard, the influencer app and the backend.
Let’s dig deeper into the Client Dashboard. This section of the platform encompasses the visualization and graphical representation of the multichannel campaign metric which makes it possible for all clients to follow up on the campaign(s) they have activated with the agency.
Clients have the control over everything
From this interface, they can:
STEP 1: LOG IN
Enter your login credentials, and press log in.
STEP 2: VIEW ALL YOUR CAMPAIGNS IN ONE PAGE
You can see all of your campaigns at once.
If you click on “Brief”, it will display the brief & creative idea that the influencers are required to follow. If you click on “Influencers”, it will show which influencers are involved in your campaign. If you click on “Posts”, it will show all the posts that have gone live in the campaign. If you click on ”Stats”, it will show all the KPIs that we have gathered in real time!
STEP 3: THE INFLUENCERS
You can approve or decline the influencers for their campaign, choosing the one(s) you want to activate from our pre-selection.
By clicking on “Analysis”, you can see all the influencers’ statistics such as number of followers, average likes, engagement rate and many more!! The blue link redirects you to the influencer’s Instagram Account.
STEP 4: THE CONTENT
You are able to validate or reject the content created by the influencers before it goes live.
When approved the influencers will receive a notification informing them they have received the green light and can go LIVE. If the content is rejected, you must outline the reason so the influencer has constructive feedback to create more fitted content.
STEP 5: THE STATS
Here you will be able to view real time campaign statistics that document ALL of the data surrounding the entire campaign, allowing you to confidently track KPIs and uncover insights for continued growth. Here’s a sneak peek into the kind of data you’ll be able to access.
To know more, request a demo here https://calendly.com/nizri/60-minute-meeting-clone?back=1&month=2021-11