How Is TikTok’s “For You” Page Different From Instagram’s “Explore” Page?

TikTok will feature your content on the “For You” page if your content achieves a high “Performance Ranking” that is calculated based on Completion Ratio. Content featured in “For You” gets maximum impact on TikTok influencer marketing.

What is “For You” page?

It is like Instagram’s “Explore” page but different in approach. In Insta, you go to “Explore” page only when you want to check what others are doing, but in TikTok, you go directly to “For You” page where you see content matching with your needs. TikTok influencers featured on “For You” page, are outside of those you follow.

The objective of “For You” page is to feature content from creators, you don’t follow, is to allow those creators to expand their influencer outreach. If you like a video, you follow that creator. In this way, the creator gets a new follower and you get more interesting videos to enjoy.

Which videos are featured on “For You” page?

TikTok is always looking for new content to serve its users and it encourages the creators to produce new content by featuring the high-performing content on the “For You” page. The b2b tech influencers get an opportunity to show their content to a wide audience, and the users discover new content.

TikTok monitors every user to note his/her likes, dislikes, preferences, and most views. The leading influencer brand platform uses the information to curate content for each user and publishes the curated content in “For You” pages of the users.

TikTok calculates the worth of a video for social media influencer marketing from its performance ranking that is a mix of different factors including initial views, shares, comments, and likes. It is called “Performance Ratio” and videos with high ranking get featured on the “For You” page.

How to get your video featured on the “For You” page?

If you are serious about white label influencer marketing then you should think of ways to boost the “Performance Ranking” of your videos so that they could get a place on the “For You” page.

TikTok is ready to take your videos to others that could be your potential followers if you can produce interesting content for your viewers. Here you need to keep in mind that the content has to be fresh as recycled content won’t find any place in this influencer marketing marketplace.

Make interesting videos by following the trends. Also, you can try including music in your content or add popular hashtags to highlight your content. Look for influencer marketing tools that can help produce amazing content that achieves a high “Performance Ranking.”